Original Source: http://www.imfaceplate.com/heritageprinting/brand-with-an-effective-signage
Tips to create effective signage
To make the most of signage and use it in an effective manner, there are 3 key principles to make signage attractive and appealing for the customers. Let’s throw some light and understand the basic and the most essential tips to create signage.
Use a compelling color
Use of a compelling color translates the brand identity, for example Coke red or a yellow for Mc Donald’s is a compelling color which communicates the brand’s identity to the customers. It makes the existing brand more relatable and customers are easily get attracted to the brand.
Use trendy colors that communicate your brand personality. Use modern colors that showcase modern colors. However the color selection should translate the brand personality to its customers. The signage should have longevity and design a static signage.
Use Contrasting Colors:
Use of contrasting colors allow you to enhance readability of content given on the custom banners or signage. The contrast color allows the viewer to retain banner content. Consider a dark color on a very light background or vice versa. A Graphic Design or images or using a border around the text allows you to enhance the readability of the content on the banner or the signage.
Size Matters for a Signage:
Simply put the larger letter, the easier it is to read, this is especially, important if you are creating a roadside signage. The signage will help to create a significant impact from a distance. For example a signage of a conference. A Good sign company will focus on keeping a 10 feet inch difference between each letter. This is best for impact on 100 feet distance.
Some mistakes to be avoided while preparing signage:
A sign that is cluttered is often a sign that is forgotten and forgetful signs, are generally cluttered in nature you should use the white space in an appropriate manner. Your logo name and business information or contact should be kept simple short and sweet.
Best color combinations to be used in signage are black on yellow, black on white, yellow on black. Contrast is very important as it enhances the readability. This is extremely important as you are supposed to draw the attention of the client on the signage. The clients or customers must be able to clearly read the content.
Size Matters:
Size of the letter matters a lot, as the signage has to be read from a distance the larger the size of the lettering the better it is to read from a distance. Use of trendy colors, images and font sizes enhance the visibility of your signage and business in a local area.
Location should be feasible:
If the signage is rightly designed and is placed in a location which provides exposure, visibility and provides an access to attract and develop new customers. This plays as an important element to complete the Custom Signs properly. Location of the signage allow you to market your business properly and correctly and gain more customers.
