The Chatbot is an artificial intelligence programme designed to handle the conversation with users over the internet. Demand for chatbots has recently gone up because robots can solve millions of queries in a minute.
If you are running a business, you need to solve queries of customers immediately to ensure that you provide the maximum satisfaction to your customers. Chatbots have come a long way, but businesses have recently begun to exploit them.
There are two types of chatbots: simple chatbots and smart chatbots. The former is based on pre-set keywords. It means the Chatbot will be able to answer the query as long as it uses a keyword that is pre-written.
Simple chatbots cannot answer queries to your customers if it does not consist of any of the keywords. As a result, your customer will be left dissatisfied. However, the latter relies on artificial intelligence.
Such robots can understand the query of users and respond immediately. However, it does not mean that AI chatbot are providing an enjoyable experience to users. They require a lot of effort to put in to make the most of them.
Why should you use chatbots?
Chatbots have recently gained popularity because they provide excellent customer service. Over 50% of people prefer messaging to calling customer care staff, and over 60% of people prefer shopping from businesses that can solve queries through messaging and instantly. However, there are several other benefits of using a Chatbot.
It saves your resources
One of the significant benefits of using a chatbot is you can save your time and money. You do not need to hire staff for answering queries of the user all the time. Further, by automating conversation, you can provide round-the-clock services to your users. As you do not have to take the headache of customer queries, you can focus on your core activities.
It helps generate more leads
Another benefit of using chatbots is you can create more leads and revenues. As visitors are approaching you, you will have a chance to ask the reason for their visit. You can ask for feedback and take their suggestions about improvements they want.
AI chatbots are more advanced because they can detect the qualifying prospects. You can take note of their email addresses to make a follow-up. Being in touch with qualifying prospects is more crucial than chasing all of the users.
Since AI chatbots can directly send qualifying leads to your sales team, you can manage to handle it without any headache. In other words, you will be more productive.
Enhanced customer experience
Enhanced customer experience is a must to withstand in the long run. Most of the time customers do not know how to find the information they are interested in. Sometimes they do not have an idea of what is intriguing them.
If they anyhow like to buy a product, they would like to ask you a few questions about it. With chatbots, it is easy to respond to their queries at once. If you solve their queries instantly, they will immediately make a purchase.
Chatbots can also ask your users' personalised questions to understand their problems to provide the right solution. By asking personalised questions, you can get to know what exactly users need and boost their shopping experience.
How to start with a chatbot
If you are running a business, you should not hesitate to invest in chatbots. Since chatbots serve a lot of benefits, most of the companies do not fight shy of using Bad Credit Loans From Private Lenders to fund them. Here is how you can start with a chatbot.
Define your goal
Before you invest in a chatbot, you need to define your purpose. A chatbot is designed based on your need. Do you need it to resolve customer queries? Do you want to promote a new product or service? Do you need it to generate qualifying leads? Be mindful before investing in a chatbot. You should know the reason why you need it.
Frame a content strategy
You will have to figure out the type of content you will use through your chatbot. The best beginning point is brainstorming general questions that your users may ask you. If you have no idea about questions that they can put up, you should look for terms that users might use while interacting with your chatbot.
You can get to know about these terms from customer service. Since they are in touch with customers more often, they can help you. Ask them about trends of terms they use in their questions.
Your sales team can also help you know the most common terms used in the queries made by the user. They can quickly figure out the type of questions users ask.
Give a human personality to your Chatbot
Once you have decided on the content, the next step is to give human personality to your Chatbot. Giving a personality to your bot can make provide personalised customer experience. Although people know they are chatting with a bot, humanised way of conversation makes people connect with your brand.
Set a welcome conversation
The welcome message is crucial to encourage your users to start a conversation. The opening message should be automatic but compelling. It should not be meant to be sound a robotic message. The tone of the language should be friendly and natural.
However, it does not mean you will not let your users know that they are chatting with a bot. If they know beforehand, they will realise they may face some restrictions.
Chatbots are undoubtedly a demand for any business. Chatbots not only help entrepreneurs focus on their business needs but also help you improve your customer experience. A chatbot funding is expensive, but it can serve your long-term benefits. Some entrepreneurs are taking out 12 month loans for bad credit to make a successful investment in chatbots.
