There is no doubt in saying that the online grocery industry is growing exponentially. The proof for that can be considered by taking e-commerce grocery market giants like FreshDirect, Grofers, Bigbasket, Amazon Pantry, and many emerging apps. The rise of about 80-100 percent of their extensions has been reported.
On average, a single grocery app provides 1.6 lakh orders per day. Not to forget that the shipping scenario is approximately 90,000 orders a day, which witnesses a steep rise. One such company to take as an example is FreshDirect.
Let’s get to know about it.
What is FreshDirect?
FreshDirect is one of the principal online food distribution systems in the United States. The business offers a wide range of products from frozen meals, fruits, vegetables, and many more products that grocery shoppers would usually find in supermarkets. But the vast difference between conventional supermarkets and FreshDirect is that they can order thousands of products a day using web-based technology and smartphones.
Starting from New York, the business had begun spreading its venture across the metropolitan areas of New York and some selected counties like Pennsylvania, Delaware, New Jersey, Connecticut, and the metro area of Washington. Using the processing practice called Just In Time, FreshDirect eliminates waste and increases freshness by offering custom-packaging the groceries and meals for the customers.
The business was founded in 1999 by Joe Fedele, former CEO of Fairway Market, and Jason Ackerman, a former investor in the grocery business.
The firm of FreshDirect was introduced in the New York market by the year 2002. It became immediately crowd-pleasing for the fresh food, convenience, and lower prices they offered when compared to costs of groceries in Manhattan supermarkets. Initially, it started producing $2 million as a weekly revenue at the time.
The market share of FreshDirect is 3.48% in the online grocery market.
The firm recently acquired the third place in America’s Best Customer Service 2019 in the online grocery category.
Many aspiring entrepreneurs and grocery delivery app developers are wondering how an app like FreshDirect Clone can be created. It is an ideal model for food distribution apps too. If you are one among the many, then read on!
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