High-tech global companies decide to bring in partners who are experts at expanding into global markets and new industries. Communication and coordination are the key elements between the businesses and their partners including suppliers, distributors, and resellers. Partner relationship management is a business strategy for improving communication between your business management and your channel partners. Salesforce Relation Management solution helps you create an empowered partner ecosystem with the information, tools, and resources your partners need for better collaboration.
With Salesforce CRM is the cloud-based platform that lets your sales team collaborate with channel salespeople in a unified platform in real-time. This allows you to recruit reliable partners faster, hand-off leads, and accelerate joint sales at an unprecedented rate.
Features of Salesforce CRM for Partner Management:
Channel Management
Design a clear channel policy that helps your partners know what their roles and on what basis their performance is going to be measured and rewarded. This reduces overall cost, provides insights on partner activities and increases partner performance.
Partner Training
Integrated third-party Learning Management Solution (LMS) to deliver customized training through videos, slides, images, and texts.
Sales Management
CRM helps the sales team to oversee, document and improve the performance of their sales partners. It helps your internal teams manage interactions with potential and existing customers. They compile data from every department of the organization, store it on a centralized customer record, and drive customer retention and future sales.
Benefits of Salesforce CRM for Partner Management:
- Save time onboarding partners by automating approvals and partner account provisioning
- Simplifies onboarding process by creating role-specific tasks and timelines for each partner program
- Partners can enroll leads in distributed marketing campaigns and track results without experience
- Ensures successful internal and external collaboration with the effective Document management system
- Connect to the right data and deliver powerful insights to the partners at the right time
- Helps to coordinate with your partners to make result-oriented marketing campaigns on clouds
When you have a large number of partners in your ecosystem, managing channel partners can be complex. A structured partner management strategy is highly required along with a technology-enabled platform. An authorized Salesforce CRM consulting services can help you utilize the extremely powerful cloud platform to improve partner management with ease.
