People are increasingly becoming health conscious and the recent upsurge all around us. To keep with this trend, numerous brands are capitalizing on it; as a result, leading to cut-throat competition in the apparel market. Therefore, brands need a unique and special program that helps them stand out from the crowd, and one such tool is athletic apparel design software. It is a customization tool that enables companies to let their customers design their clothes and take care of the fitness.
Custom Athletic Apparel Helps Brands Prosper Exponentially
These athletic wears are not just any apparel; they reflect upon the personalities, interests, and identities of people wearing them. And they don't want to convey a wrong message by blindly following the apparel brands have for them; instead, they are choosing and designing their clothes with the help of companies' customization services. According to the Global Athleisure Market Report from Allied Market Research, athleisure is indeed still on the rise. In 2018, the athleisure market size was valued at $155.2 billion, and by 2026, it is expected to reach $257.1 billion.
The new era of sportswear combines functionality and sleek minimalist design. Athleisure wear has played a major role in sportswear's resurgence on the fashion scene. This trend, supporting “transition” moments with leggings and other yoga pants that can be worn anytime, anywhere, went viral, and finally reached premium and luxury brands.
Let us look at the various factors that promote the growth of the customized athleisure in the fashion industry:
Combines Fashion and Healthy Lifestyle
People are opting for athletic apparel because it is a great way of bringing fashion and a healthy lifestyle. And therefore, many brands, including Primark and Eres, have launched athleisure lines to cash in on this $44 billion market (in the US alone), according to NPD Group. By many accounts, athleisure is the signature fashion trend of the 21st century so far. The expression comes from the contraction of “athletic” and “leisure.” Even during the lockdown period, it is this sector that has helped many brands survive the wave of the pandemic. For example, Gymshark's US sales went through the roof, increasing by over 150% year-on-year in July and August. According to data from Earnest Research, in the first week of July alone, its sales rose by a whopping 856% year-on-year.
Gymshark wasn't the only athleisure brand to boom; however: according to SimilarWeb, LA-based brand Alo Yoga was ranked the fastest-growing activewear brand in the US by web traffic.
The custom team apparel online also provides similar opportunities to sportswear brands where they can allow their buyers to get the best of both worlds, that is, fashion and fitness. The cherry on the cake would be that they would be able to create their fashion statement.
Provides Women Empowerment and Holistic Success
It is undeniable that athleisure brings in a lot of comforts, especially for women, who don't have to get trapped in the fashion trend set by society and apparel brands. Thanks to customized clothing lines, they are autonomous to wear anything they want.
Athleisure became widespread in 2016 when key influencers Beyoncé and Rihanna introduced athleisure to the mainstream, with the help, respectively, of Puma and Topshop, using Instagram as a runway to commercial success. Today, in 2020, Beyonce's athleisure brand Ivy Park is one of the most-followed brands of its category on Instagram, accompanied by other influencers and celebrity-backed brands Fabletics and Doyoueven.
Conclusion-
In a nutshell, the sportswear market is spreading its wings and already has become a favorite sector for people due to the factors mentioned above. This is the right time to dive deep into this market and explore more growth opportunities. The athletic apparel design software by iDesigniBuy is one such customization solution determined to enable brands to gain momentum in the fashion market.
