If you want to stand out from your competitors, it pays to do business differently than they do. Finding and exploiting holes in their business model is a great way to set your company apart. That’s why strategic planning – and continually revising your strategic plan – is so important. There are always other successful companies that you can learn from.
Are Your strategies tend to keep working after you stop funding them?
Spend your time and money on “evergreen” resources. The most successful strategies tend to keep working after you stop funding them. These are particularly great for small businesses who can’t always outspend everyone else in the market. A small business can take simple yet highly effective steps to promote itself.
Search engine optimization, for example, is a great evergreen resource. There’s a bottomless well of people searching for things online. If you put in the work to get your website or brand in front of those people, it’s going to pay dividends long-term. For more details, visit this source.
