Effectively marketing your brand on the web becomes easier if your website is built on the right CMS. Content marketer using the Drupal CMS would enthusiastically explain to you how it makes their marketing experience seamless. Drupal is an open-source contentment management system used to millions of web developers and content marketers worldwide. The popularity of Drupal website development is growing consistently thanks to its unparalleled CMS. In this blog post, we’ll discuss how you can use the features of Drupal 8 to efficiently manage content and do successful digital marketing.
Features of Drupal 8 Designed for Content Editors & Marketers
Content is king. The saying remains relevant for decades. More so in the age of internet and digital marketing. It’s the content – and its smart management – that defines the strength of your brand on the web. An efficient CMS solution helps you navigate through the vast digital space and reach out to the right audience. Drupal 8 offers an array of features the makes the job of content marketers easier. These features include, but are not limited to:
• Easy content workflow management
• A responsive design to attract the audience.
• Cloud-based features and functionalities.
• Drag-and-drop editing functionalities.
• SEO-friendliness.
• In-built Google Analytics.
• Secure management of microsites.
Let’s elaborate a bit why these features are loved so much by content editors and marketers alike.
1. Easy to use and manage content
With the Drupal 8 CMS, you can easily get an overview of the entire process of content creation, editing, curation, and publishing. Drupal enables you to customize the entire workflow of contentment management according to your convenience. By combing this customization capabilities with Drupal website development, you can make a strong online presence.
2. Seamless marketing automation
Every digital market uses an array of tools to run campaigns and manage marketing content. Drupal 8 easily integrates with such automation and content management tools. It smoothly integrates with platforms like HubSpot, MailChimp, Google Analytics, and Salesforce, among others.
3. Multi-channel marketing
For your marketing campaign to be effective, you must cover every device and platform. Drupal 8 offers a highly responsive and dynamic CMS gets your message across devices. Be it a website, mobile app, or a web app, with Drupal, you can efficiently engage every kind of audience. Drupal renders an API-first approach to content management that makes your marketing campaign more comprehensive and effective. Choosing the right Drupal development services can enable you to do all these from one platform.
4. Prompt content personalization
With targeted content, you achieve higher conversion from marketing. Drupal 8 allows you to smartly customize content for different target audiences. It has many features that make content customization easier than ever. Smart Content enables you to create different displays for different browsers. Smart Content Segments lets you manage these content types from an easy-to-use interface.
5. Social media marketing
Social media has become one of the most effective areas of marketing for virtually every industry. However, it’s also the most competitive arena of digital marketing. So, you must be incredibly careful at every step, especially the kind of content you use. Drupal 8 provides marketers with a swath of features to run successful social media marketing campaigns. You can auto-publish posts, invite people to like/follow your social media page, and share a wide range of images and videos. Besides, Drupal 8 enables you to analyze statistics and get useful insights.
Conclusion
Your website is the most powerful tool when it comes to content marketing. Invest in it generously. A website gives the desired ROI if you choose the right vendor/developer. The best way is to hire Drupal developers and build a customized website. The Drupal CMS gives you immense scopes for creating a website that stands out both in terms of content and design. Use Drupal 8 and take advantage of all the amazing features offered by the content management system. Whether you are a digital marketer, a content editor, or a business owner, Drupal 8 changes the way you look at customer engagement.
