https://click42.com/business/vo-trends-to-enhance-business-revenue/We work in an environment filled with audios and voices. Voices are frequently being used in
industries like E-learning, IVRs, and audiobooks which are foreseeing immense growth. So
what are the reasons due to which ‘voice’ is dominating in every sphere? Brands and
companies these days know that to capture customer’s attention it is essential to impactfully
engage them. As people respond and retain better when exposed to visuals and sounds,
most of the marketing campaigns and advertisements are incorporating audios and
images/visuals due to which there seems to be a lot of potential for voice talent and artists.
The voice-over industry has also gone through a drastic change since the 1990s and 2000s
when there weren’t many advanced and sophisticated equipment for voice over recordings
and it required lots of efforts to find Advertisement voice-over artists for Hindi or any
other language. Earlier the microphones had difficulties in picking up high frequencies
especially that of women and child voices, hence male voices were preferred for making any
announcement or voice overs in general. Also, most of the work was done for radio
commercials and television advertisement voice over. But with the advancement in
technology today, women today perform almost half of all voice over jobs and the voice
overs are now more ‘narration-oriented’ as the E-learning and audiobook industry are
evolving remarkably.
