https://www.topdevelopers.co/blog/real-time-engagement-mobile-apps-crucial-factor-branding/
To seize the attention of the customer, the organization needs to be nimble in its app branding strategy and mobile apps with their real-time engagement will be the apt ally for it. Although there is a steep increase in the number of app users around the globe, the average number of apps they use frequently is rising by the rate of a mere 0.3%.
As app branding is important not only for the big daddy’s but for the budding entrepreneurs, customer retention becomes a very big factor, and for apt customer retention, it the mobile apps and their real-time engagement that will provide the needful. So, let us take a deep insight and look at how beneficial and crucial real-time engagement is for branding.