1 – Users are getting tired of apps
There are apps for all tastes, tasks and occasions: only Android users can choose from more than 2 billion apps. Meanwhile, the average number of apps used per person is 27 in the past few years, according to Nielsen .
Applications are complicated because they need to be downloaded and take up the smartphone’s memory. In addition, they need updates. It seems that users are getting tired of the app universe and want something more direct. And chatbots meet this requirement.
2 – Chatbots are more human than apps
Chatbots speak a human language – and that is what matters to users. For this, they use natural language processing (NLP) technologies. In simple words, NLP allows understanding of the context, not just separate keywords in the text.
NLP and artificial intelligence-based chatbots use an understanding of sentence structure, idioms and recognition techniques based on machine learning to determine user intent.
In short, virtual assistants understand what users really need and act on that knowledge. This is very useful in cases like customer service.
When it comes to mobile apps, users need to browse through a number of menu options to find the one they need. Instead of forcing them to do the hard work, chatbots eliminate users’ confusion by communicating with them as human representatives of the company.
3- Chatbots are simpler and faster than apps
With a chatbot, you don’t need to download anything . ‘Installing’ a chatbot is simple – all you need to do is find one and start chatting – and it doesn’t require a lot of smartphone memory.
The use of chatbots takes us back to the early days of computing. Using a chatbot’s chat interface looks like a command line. And the chatbots’ “command line” allows users to “enter commands” in a natural way instead of remembering exact commands that can be useless if at least one symbol is lost.
With a chatbot, the user does not need to leave the platform they are using: Messenger or WhatsApp, for example. They work quickly and help users save time. In addition, unlike web pages that usually take a few seconds to load, bots are loaded instantly.
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