“Reddit will update its policies for political advertising”
Reddit has decided to track all spending made on political ad campaigns on its platform. Reddit has launched a new subreddit for keeping the record of all political ad campaigns that were run on Reddit since January 1, 2019. While announcing about the new Reddit brand, the company said that the users could find it on r/RedditPoliticalAds. Also, the company announced in its post that the viewers could find the detailed information of the individual who is advertising, the target of the advertising content, impressions and the whole amount spend on every political campaign. The company further said that it is introducing the new Reddit platform to update the information related to political ad campaigns. The motive behind doing so is to bring transparency into the political conversations advertised by the political campaigners.
The Political comments must be on for the first 24 hours
Reddit has recently updated the policies related to political campaigning on its site and said that the political advertisers would need to work with the sales team of Reddit for developing political ads. According to the updated policies of Reddit, the political advertisers will have to leave their comments only during the first 24 hours when a political ad campaign will go live. However, the company has said that the political advertisers will get the opportunity to make modifications in the advertisements posted on the site. According to the admin of Reddit, the political advertisers could get the freedom to remove their comments if they are not willing to show it under the advertisements.
While explaining the whole process, the admin of Reddit said that only the ads running on Reddit would be featured on r/RedditPoliticalAds. If an advertisement has been approved and then removed from the site by mistake, then the information regarding the removed will be visible on the new platform of Reddit, subreddit. However, such information will be visible with a message attached to it saying that the political ad was “Approved in Error”. Also, Reddit is going to join the social media giant, Facebook for developing a database for political advertisements. Reddit is not the single platform to take such measures regarding political ad campaigns as Twitter has also pulled itself out from the political ad campaigns on its site. Twitter, while announcing its decision to pull out from having any political ad campaign on its website, said that the company believes political message could not be bought and it should be earned. While announcing its decision, the company said that it had banned its site for having any political ad campaign all across the world. The company said that only those people or entities which are meeting the criteria laid down by the social media giant regarding political ad campaigns could only run the ads on its site. The same approach has been taken by the Reddit also while launching its new platform to keep an eye on the different political ad campaigns running on its site.