When it comes to B2B marketing and outreach, it’s important to not stop at inbound lead generation. That is not because inbound lead generation isn’t helpful it absolutely is! However, in order to have a truly successful outreach strategy, most companies will really benefit from brushing up on their outbound lead generation as well. The good news, is that there are lots of helpful ways to improve outbound lead generation, with everything from improving referrals to investing in a good quality doctor directory.
Probably one of the most well-known outbound lead approaches is going the route of “cold” outreach. Which is to say, contacting a potential lead yourself, despite the fact they may not yet know who you are. This is a classic B2B marketing tactic and is designed to help forge connections and improve the visibility of your brand. In fact, a surveyed 59 percent of B2B marketers reported favouring emails as a method of revenue generation. However, there are ways to improve this approach. Even the most classic of tactics can be made better, as there is evolving technology out there to help us! How? By making your cold outreach a little warmer, with the help of improved information. Investing in a subscription to a good-quality Ontario doctor directory will help make sure that your team always has the right contact info for potential leads. Especially in fast-paced industries, people can move around and contact info can change. Empowering your team with email addresses and phone numbers that you can know for certain are correct with a directory like Scott’s Directories doctor directory, will make sure that your carefully crafted outreach messages don’t just end up in an outdated and no longer checked inbox.
Looking to build upon another classic technique? Try offering a referral program! Referrals are a really helpful technique for generating outbound leads, as they carry a more personal touch. Incentivizing existing clients to spread the word about your brand or product can be a helpful way to build better visibility about the great work that your company is doing! However, to start a referral program, you first need a solid network of clients. If you are looking for another way to get word out there about your brand in a more personal way, this is where an Ontario medical directory can also be of help. With Scott’s Directories, we offer so much more than just accurate and up to date contact information. We offer the kind of good quality background information that you need to wow potential clients. We cover everything from medical specialties and sub-specialties, to medical interests. We even list info on new medical school grads who have recently opened practices, so that you don’t skip out on valuable new clients just because they are newer to the medical scene! No matter what outbound lead strategies you are looking to enact, empowering your team with detailed and accurate contact info can help.
