WHAT IS SUSTAINABLE FASHION?
Young and environmentally conscious people are concerned about the waste of resources and production conditions in the manufacture of clothing. Sustainable fashion and vintage clothing are on everyone's lips.
Designers and marketing experts from fashion labels jump on the trend and advertise environmentally friendly fashion on your catwalks and advertising campaigns. You shout your contribution to saving the environment loudly to the world and use the participation in reforestation campaigns to offset your CO2 emissions as a marketing measure to maintain a positive image. It goes without saying that every contribution, no matter how small, counts. But what is really fair and sustainable in the field of fashion?
THE FACTS ABOUT SUSTAINABLE CLOTHING
Sustainable fashion is produced in a way that conserves resources, i.e. the use of raw materials and energy in the manufacturing process is characterized by efficiency and a sense of responsibility. For example, waste, water, and electricity consumption can be reduced significantly through appropriate measures and new technologies.
The production is as environmentally conscious as possible thanks to the use of low-pollutant and pollution-free components. For example, textiles can be dyed with natural plant substances. All materials and raw materials are traded under fair conditions. The regular control and certification of the supplier companies guarantee high standards.
Long-term contracts with sufficient remuneration for the services provided ensure a secure existence and a feeling of security. Company employees receive fair working conditions and wages. Minimum social standards such as coverage in the event of illness are mandatory.
The pricing is transparent and comprehensible across the entire value chain. The clothing is durable and of high quality thanks to the use of high-quality fabrics, yarns, zippers, etc. Numerous small manufacturers produce high-quality clothing. This ensures the creation of jobs and short transport routes.
Whoever buys certified fashion protects the environment and resources, supports the payment of fair wages, and ensures that small fashion manufacturers gain a foothold in the market and can assert themselves in the long term.
VINTAGE CLOTHES PROTECT THE ENVIRONMENT
In the past, only elites could afford fashion. With industrial mass production, fashionable clothing became affordable and a broad social status symbol. Out-of-fashion clothes are being replaced by new ones from current collections, one sale campaign chases the next. But how is it possible to produce clothing so cheaply?
While there used to be many medium-sized textile companies, these have now disappeared from the production landscape. Asia is one of the main producers of clothing. Practically, environmental protection is also seen a little more loosely here and the regulations are less strict. Only by importing, cheap fashion companies can charge low prices and follow the downward spiraling price or expensive brands achieve an even higher return.
Quality and durability only play a subordinate role as purchase criteria. Many people prefer three pieces of cheap clothing over one expensive one, sustainably produced and high-quality garment. While the grandmother was still saving to be able to afford something, the quick satisfaction of the urge to consume in the grandchildren and great-grandchildren generation is in the foreground.
VINTAGE STYLE IS ALL THE RAGE
Anyone interested in a sustainable and conscious approach to the environment and human resources will sooner or later stumble across the vintage trend in clothing. Vintage clothing is a good alternative to newly produced “green” clothing. Since the garments have already been produced, it is even the best, resource-friendly and environmentally friendly alternative.
Vintage clothing is understood to mean high-quality, authentic fashion that was produced at a certain time in the past. Roughly speaking, everything that was produced retrospectively from the 1980s is considered real vintage clothing. The good quality is proven by the fact that the garments have survived such a long time undamaged.
Well-known vintage clothes are, for example, short dresses from the 1960s or petticoat dresses from the 1950s. The hippie trend with bell-bottoms, flowery maxi dresses, and tunics in batik patterns will never go out of style.
SUSTAINABLE VINTAGE CLOTHING IS ALSO POPULAR WITH THE MASS AFFLUENT
Those who wear vintage clothing consciously stand out from the broad mass of consumers and bargain hunters. Every piece of clothing has its own story. Many celebrities also wear vintage clothing and high-quality pieces are sold at high prices. It is not uncommon for anyone who wears a vintage item to have a unique item and need not be afraid of running into someone with the same dress and t-shirt. Many of the garments were made by skilled tailors with a great deal of manual labor and great attention to detail.
You can see and feel this quality to this day. Who hasn't been annoyed about a hem that seems to dissolve by magic? With vintage clothes, this mass phenomenon hardly ever occurs due to the high-quality workmanship.
VINTAGE OFFERS A MULTITUDE OF POSSIBLE COMBINATIONS
Another criterion for the often undying love of vintage clothes are the cool combination options. Opposites create tension. The combination of clothing options from different eras creates a unique look and is great fun. Vintage garments never go out of style. Their timelessness is easy on your wallet and your nerves in the long term, as men and women do not have to constantly chase after new looks and fashion colors. Once bought, the joy lasts for many years.
THOSE WHO WEAR VINTAGE CLOTHING DO GOOD FOR THEMSELVES AND THE ENVIRONMENT
Vintage clothing is a great way to maintain a sustainable lifestyle and shop consciously. The ecological conscience is reassured. Looking into the wardrobe is a pleasure. Not least because many of the parts are produced domestically and have become real rarities over the long term. Vintage items of clothing have been through a few years of being in the closet and have seen quite a bit of history.
Giving yourself a piece of vintage clothing shows how much you value yourself. If you want to bring long-term joy to a family member and friend, you can choose a vintage shirt from our shop as an original gift. But be careful, there is a risk of addiction… The vintage fever has already caught on us.
Always feel pride while wearing vintage clothing that reflects your eternity. Try our True Vintage which is now the UK`s one of the top Brands of vintage clothes collection. Check it out by yourself. – True Store
