What is the keyword stuffing?
It is a Black Hat SEO technique which uses a keyword excessively within a text, with the wrong purpose of giving it more importance. It should be noted that this search engine regularly penalizes this over-optimization.
Google, requests that the texts be written to impart value to users, and that it best suits the public that follows you. Therefore, if the text offers relevant, original and well-structured information, the search engine will take it with pleasure, ignoring the number of keywords that may be presented within the text. Likewise, it recommends above all naturalness.
By writing your content naturally, you get rid of penalties from search engines, applying originality in each text, you will add value and satisfaction to the people who read each line of text. In this way, they will be attracted and a hook will be generated, due to the quality you offer. Focus on doing a clean job, so that everyone who comes to your website has a pleasant and profitable experience.
How do I avoid keyword stuffing?
In order not to fall for the use of this technique, you must understand the keyword density of your text. Do you know what it consists of? refers to the proportion with which a designated word is used. Example: if there are 300 words in a text, you name “Marketing” three times, it would have a Keyword Density of 1% for this term “Marketing”. Having this knowledge, we focus on giving you the suggestions so that you avoid being sanctioned for the use of Keyword stuffing:
Don't over-optimize a keyword. The keyword density should not exceed 3-4%, it is necessary to maintain a natural line.
Be careful with the use of plural and singular terms, for example “car” and “cars”, for the search engine they will not be two different keywords, but you are using keywords stuffing if you repeat them more than appropriate.
Using synonyms can save you from being personalized, for example if instead of car you put “vehicle” or “car” you will be dispensing the keyword density.
List similar keywords, add value, so that not only the names but also develop the concepts.
It is necessary to take into account techniques that Google has in its sights, once it is identified by it, it can penalize you. I am talking about the invisible text, it is about placing the keyword that is repeated many times in the text, the same color as the background, so that the user does not read this part of the content (it cannot differentiate it), Google if it is capable of trace it.
How can I measure the use of my keyword?
The most convenient thing for your content, is to take into account the context, that it has a rich lexicon and with the ability to cover all the keywords that are related to it. Here we will name some tools to achieve it:
SEOlyze : it shows us a very broad graph that measures the use of the keyword, where we can find innovative ideas by analyzing thematic URLs that are related to ours.
SEOBook : they help us measure the density of your competition's keywords, these include free plans and are online.
How do I include my keyword naturally?
Here are some tips for you to include your keyword naturally:
Make a list with different main keywords, which are closely related to the content you are going to write.
Incorporate some long tail keywords (words that have fewer searches and are more specific) they will help you better index your content.
Start writing your article with absolute naturalness, not losing sight of your list of keywords.
Use synonyms, different verb forms and bold.
Remember, don't use the keyword more than 4-5 times in a 400 word text.
Review your article, check the keyword density and make sure to include keywords in titles ( H2 ), ALT attributes , meta tags and URLs .
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Spread your article on social networks, as well as your keyword.
Do you know who is in charge of stopping keyword stuffing?
Google Panda is the one who stops keyword stuffing and in turn penalizes duplicate content in general. Therefore, it is extremely important to be careful and verify that our keywords are used appropriately, in order to avoid any penalties. It is not advisable to be in the cross hairs of search engines because of errors that can be avoided, it is important to be aware of everything that we cannot do on our website, because far from adding we will be taking false steps, and this does not suit your online business.
At SEO Company in Lahore we recommend that you create content of interest and value, that the user takes advantage of it, optimizes your content based on the preferences of your followers, uses specific and enriched keywords that meet the expectations of your readers, good SEO writing it will avoid bad practices, such as keyword stuffing.
You already know keyword stuffing, on your part is to avoid it, do you need help? Consult with a specialist in the field, others are telling you that you can count on us. We only contact and you will have immediate responses.
