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Public relations in Sri Lanka are a strategic communication process that builds relations between organizations and their audiences that are mutually beneficial. Public relations can also be described as the practice of managing communication between an organization and its audiences.

By default, customers will choose a brand they know or feel they trust, and by creating or building on the reputation of a company, PR can build that trust so that it is much easier to attract and retain customers.

The workforce of a company also has a hand in its perceived reputation; an unhappy workforce will deliver below par customer service more often than not and the customer experience becomes a poor one. Through positive and efficient two-way internal communication, PR can influence employee morale to ensure employees are happy and feel that they are listened to and valued. A positive workforce implies improved productivity and retention of employees, plus improvement and maintenance of the customer service they provide.

The success and credibility of an organization are directly influenced by frequent and productive external contact. In order to reach the right audiences, a good public relations agency in Sri Lanka will guarantee that external communications are well-targeted. The traditional media is not the only “game in town” today, and so social media activity could also be part of the communication strategy.

The reputation of a company in its local community could also be vital to its success. They will have greater confidence in the company by keeping their local audiences well informed, and the reputation of the company will not be harmed so easily in times of crisis.

Maintaining credibility is a vital aspect of how PR affects the performance of a corporation and the popularity of a brand may decline at a time of negativity, its revenues and revenue may decrease, but if the external and internal contact is reliable and sustained, its credibility can remain stable and the company will be able to rebound.

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