When it comes to your digital marketing plan, local search engine optimization (SEO) is crucial.
Whether you have one or several locations, you want to raise brand exposure and income. According to studies, local searches account for 46% of all Google searches. Is your company's name being recognized?
Local SEO is particularly crucial for brick-and-mortar establishments and enterprises that can only serve a specific geographic area.
The goal of location-based search engine optimization (SEO) is to make your brand and content visible in a specific location. It's critical to have everything set up if you want to enhance your revenue by maximizing your search traffic and dominating local searches.
The city, state, zip code, or service region are all location qualifiers.
When you have numerous locations, you'll need a strategy in place so that search engines like Google can discern between them and provide the relevant location to the searcher.
To appear in local search results, your brand must have a physical address or location as a starting point. Your company must be listed on Google Maps or other similar search engines.
Additionally, if your business address is not updated in Google My Business, it will not appear in a “near me” search.
Next, double-check that your company's name, address, and phone number are consistent throughout all web directories. There will be a difficulty with Google search if there are any disparities. The real work begins now that the housekeeping is completed.
Whether you have one or several locations, each one need its own page. Most brands will mention all of their locations on their home page or contact us page and then leave it at that. This is not the technique to get your business listed on the first page of a search engine.
Clients frequently inquire, “Is that truly necessary?” Isn't the content on the page going to be the same? Yes, we tell our clients, it is a necessary step.
To provide the finest user experience, it's all about structure and simplicity of navigation while building a website. Part of that ease is to allow search engines to better understand the website, resulting in a higher search ranking.
The pages must then be optimized so that search engines can grasp what they are about.
-
The location and service or product are described briefly in the title tag.
-
Meta Description – To entice the visitor to click on the URL, the keywords, location, and tempting service or product information must all fit within the given character count.
-
For the optimal optimization, the photos on the website should contain location and keyword descriptions in the alt image text.
-
Material – The content should incorporate location keywords as well as the keywords.
Google My Business is a service that allows businesses to manage how their brands appear on Google and Maps. You'll want to create and improve a Google My Business account, which will assist local customers find you.
To maximize each of your locations, GMB provides standards that include confirming each location, listing hours, adding images, and managing and responding to reviews.
As a business, you'll want to acquire evaluations for all of your locations because social proof is crucial for attracting new customers. Reviews have the power to make or damage a company's reputation.
Getting reviews is crucial, but so is maintaining reviews for all of your locations. Ignoring this could result in your local SEO being ruined. In search results, Google shows reviews next to the business listing. Make careful you respond to all reviews, appreciating positive ones and responding calmly and professionally to negative ones.
You must be patient because SEO does not happen overnight. It may take some time for SEO to yield significant results. Make careful you read the reports and analyze the data. The more effort you put in and the more consistent you are, the better and more consistent your outcomes will be.
MaxAudience can help if your company doesn't have the time to devote to SEO or other digital marketing techniques. Web design, content marketing, SEO, PPC, social media, and CRM marketing are all skills that our team possesses. Leading SEO services in Sri Lanka will increase your consumer base and outperform your competitors. Make an appointment for a consultation right now with the best SEO company in Sri Lanka.
