It’s a good feeling to see a huge spike in the total number of visitors and page views when you check the statistics of your website. The visitors are finding your content useful and you are doing awesome! But, as you start digging deeper, you found that the number of leads and conversions is not improving at all. Even though you have done all the SEO stuff, including social media marketing, pay per click campaigns, and so on, you are unable to convert the one-time visitors into permanent customers.
No matter how excellent you are at capturing the attention of an audience if you fail to get their contact information and convert them into leads, it all goes in vain. After all, converting visitors into leads is the aim of any digital marketing agency. Want to know the impact of poorly optimized websites on conversion rate? Have a look at a few statistics.
As per iFactory Digital, the majority of the websites are not suffering from poor traffic problems, but they have a problem with conversion rates only.
On average, conversion rates for the websites fall between 1 to 3 percent. The delay of a second in loading the page can result in a 7% reduction in conversion rate for the website.
Organizations spend hardly $1 on conversion rate optimization for every $92 spent on new customer acquisition.
The statistics clearly show how important it is for organizations to invest in conversion optimization tools. You might have spent a lot to get prospects to your website, but have you ever thought of investing in optimizing your website to improve conversion rates? If not, then it is the right time to plan it. According to the research in the past, it is found that using correct targeting, testing methods, and tools can increase the conversion rate by up to 300%.
So, how can you boost your CRO?
No matter how big or small your website is or how much you pay to marketing companies, you need solid tools in place to make your job simpler. There are hundreds of conversion rate optimization tools available in the market claiming to do a job on behalf of you. While some of them are promising, a lot on the other hand doesn’t do the needful. Here in this post, we are going to unbox three of the most useful and popular CRO tools for you.
Optimizely
A successful conversion rate optimization involves testing, discovering, and deploying a robust strategy to improve on any website, and that’s what Optimizely does for you. As compared to other CRO tools, Optimizely helps digital marketing agencies to carry out tests across multiple devices and platforms, irrespective of their shape and size.
Okay, so what’s so cool about Optimizely?
With Optimizely, you can get three different options to choose from based on your business requirements. It also helps you identify which control groups are important and offers different testing options. It gives marketing companies the ability to run JavaScript before the beginning of any testing. In terms of UI/UX, Optimizely brings a whole new level of testing to help you observe and evaluate larger consumer behavior patterns.
While it brings a plethora of benefits for the digital marketing agency, it also suffers from criticism in terms of pricing. With other leading CRO tools, it is a bit easy for the businesses to sign up and start using it whereas with Optimizely the things are a little complex in terms of pricing and variants offered. Also, it affects the page load time due to external scripts. However, their high praise and positive reviews are encouraging many marketing companies in York PA to opt for it.
UserTesting
In case you are targeting to get details about customer insights and feedback, UserTesting will be your best friend. It becomes very handy for the digital marketing agency to receive quick feedback on any new product or marketing campaign without affecting the performance.
UserTesting helps businesses to understand how the target audience is interacting with their website and how they feel about it. It also helps businesses with market intelligence, usability testing, and sort-out internal problems. It is easy to set up a conversation as well as analyze the results after the study and it is easy to get feedback on different things like prototypes, interfaces, and initial concepts.
However, in terms of payment, if you are willing to have more participants to carry out study. If you want more participants, you will have to pay more. Also, there is no flexibility to replace the participants. Moreover, it is not possible to change the user test post-launch.
Mention – To boost your social media marketing efforts!
In case you want to boost your social media marketing efforts, Mention is the tool you require. It will help you perform real-time monitoring to know to understand and identify what your target audience is discussing your product or brand. The tool will not only improve your engagement with customers but also helps in boosting user experience and conversion rates. Moreover, it is easy to review and digest email alerts on search keywords.
However, it is found that some searches are not precise and throw irrelevant results to the social media marketing professionals. Moreover, it is not possible to refine a search without using Mention Rep. The tool further lacks when it comes to third-party integration; it could do a lot better if improved.
A Final Note…
Conversion rate optimization is the systematic process of improving the overall percentage of visitors visiting a website and taking appropriate actions. And thus, businesses or social media marketing professionals must utilize the right kind of tools to make their marketing efforts worthwhile. The three tools discussed in this post are robust and advanced considering the market requirements. Feel out which options are suitable for you. If you seek assistance from a digital marketing agency for your pay per click management or conversion rate improvement, get in touch with our experts now to know how we help you convert one-time visitors into a permanent customer!
Read more: https://www.ecoyork.com/conversion-optimization-tools-know-which-are-the-best-tools-to-try-out-in-2020/
