Getting students to register for summer camps at Harvard can be difficult. We all know that summer programs and camps are one of the best ways universities and schools can market their value to prospective students and retain their current students. However, when not marketed properly, they can bear a lot of expenses for schools. It is therefore important for schools to know how to create value and drive more traffic to their summer camp websites. This way, they will increase registration.
Build a great website
If you want to drive registrations for your summer camp, you need to put a lot of effort into the design and content of your campsite as your website. Universities and schools can promote their programs using simple website landing pages. While a web page on your website will do fine, microsites can offer additional benefits that can make marketing your program more effective.
Microsites allow you to create a new website URL with its own custom design and navigation. A lot of schools that use microsites put a summery spin on the design with branding and bright colors that make the programs enticing.
Get a theme design
Whilst sites are awe-inspiring, it is important to understand that not every school has the budget or time to devote to microsites. A lot of schools are using theme designs to build a summer campsite that can implement the best industry practices to encourage students to sign up for math summer camps.
Give your camps their own brand
You should create a separate color palette and logo for your campsites to differentiate them from the rest of the website. This easily be done whether you use a simple landing page or a microsite. It also simplifies the user experience for prospective and current families to ensure they are in the right place.
Talk about health and safety protocols
For families and campers who are not familiar with your safety and health protocols during the school year, it is important to assure families that you are taking extra steps to keep students healthy and happy this summer. You should address safety and health considerations head-on with resources about their community health plan and their education, staff training and other efforts they have made for staying safe and healthy. It is the best way to quell anxiety and focus on the fun that comes with camping.
Sell the value of your summer programs
When planning for summer programs, families are usually concerned about the traveling and additional expenses that come with camping. This means that you should prove to parents that the value you provide exceeds the money. You should therefore include testimonials from parents and campers to encourage new students and families to sign up for your program.
Promote it
There are different ways you can promote your summer camps at Harvard. You can run ads on search engines such as Google, social media and create videos of previous camps and promote them on YouTube.
