Global Oral Care Market Insights
Global Oral Care Market size was valued at USD 33.7 billion in 2021 and is poised to grow from USD 35.86 billion in 2022 to USD 58.9 billion by 2030, growing at a CAGR of 6.4% in the forecast period (2023-2030).
The growing incidence of dental cavities in both adults and children is anticipated to boost the growth of oral care market during the forecast period. The World Health Organization (WHO) estimates that over 530 million children suffer from primary tooth decay. Tooth decay is common in children due to their poor eating habits and lack of oral hygiene. As a result, the young population is more vulnerable to tooth decay. Consultation with a dentist aid in the selection of the right oral care products, growing adoption for such products. According to the American College of Prosthodontists, almost 15% of the edentulous population chooses dental restorations each year. They also estimated that approximately 23 million older adults are completely edentulous. As a result, the geriatric population is viewed as another factor influencing requirement for denture products, thereby promoting market growth. A lack of dental care and adherence to regular oral hygiene practices may raise the risk of oral cavity cancer, may result in declining the market growth during the forecast timeframe.
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Analysis:
Global Oral Care Market Segmental Analysis
Global Oral Care Market is segmented based on the product, type, age group, application, distribution channel, and region. Based on age group, global Oral Care Market is segmented into toothbrush, toothpaste, mouthwash, denture products, and dental accessories. Based on type, the global Oral Care Market is segmented into countertop and cordless. Based on age group, the global Oral Care Market is segmented into kids, adults, and geriatric. Based on application, the global Oral Care Market is segmented into home, and dentistry. Based on distribution channel, the global Oral Care Market is segmented into hypermarkets/supermarkets, drug stores & pharmacies, specialty stores, convenience stores, online sales channel. Based on region, Oral Care Market is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.
Oral Care Market Analysis by Type
Based on type, the global oral care market is segmented into countertop and cordless. The cordless segment had a revenue share of more than 65.0% in 2021 and is expected to be the fastest-growing segment throughout the forecast period due to the increased use of in-home care. Some cordless oral irrigators provide a new air pressured water flossing method which helps to minimize the need for water refills, giving consumers greater convenience.
During the projected timeframe, the countertop segment is projected to expand at a significant rate. This is because, unlike cordless models, these oral irrigators need not require charging and can typically run for a longer period of time on a single water tank. Countertop oral irrigators are intended for use in households, and the equipment comes with a base stand that provides both water and space to store additional floss tips for use by family members.
Oral Care Market Analysis by Distribution Channel
Based on distribution channel, the global oral care market is segmented into hypermarkets/supermarkets, drug stores & pharmacies, specialty stores, convenience stores, online sales channel. Specialty stores sell a diverse range of goods. Customers receive precise inventory information from the employees at specialty stores. Moreover, customers can also obtain all of their products for oral hygiene from specialty stores.
During the forecast period, the online sales channel is expected to grow rapidly. The rapid growth of internet usage in emerging and underdeveloped regions is positively influencing the market growth of the online sales channel segment. Products are also available with discount at online retailers.
Oral Care Market Top Player's Company Profiles
- Johnson & Johnson
- Colgate-Palmolive Company
- Procter & Gamble Co.
- GlaxoSmithKline plc
- Unilever plc
- Church & Dwight Co., Inc.
- Henkel AG & Co. KGaA
- Lion Corporation
- Sunstar Suisse S.A.
- Dabur India Ltd.
- 3M Company
- LG Household & Health Care Ltd.
- Dr. Fresh, LLC
- High Ridge Brands Co.
- Ranir, LLC
- Amway Corporation
- Kao Corporation
- Ultradent Products Inc.
- Ivoclar Vivadent AG
- GC Corporation
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