Global Superfood Market Insights
Global Superfood Market size was valued at USD 156.6 billion in 2021 and is poised to grow from USD 166 billion in 2022 to USD 264.57 billion by 2030, growing at a CAGR of 6% in the forecast period (2023-2030).
Superfood demand has benefited from rising healthcare costs, ageing population, food innovations, changing lifestyles, and medical discoveries, which has led to market growth overall. The market is being further boosted by the growing desire for natural, nutrient-rich foods that contain vitamins and critical minerals. Growing worries about obesity and general health in the United States are also fostering market expansion.
Globally, the fruits and vegetable type category is expected to rise favourably as factors such as increasing middle-class population, increase in disposable income, rapid urbanization, shifting consumer lifestyles, and growing veganism trend. The development of online grocery shopping, increase in branding, and technological improvements are some of the key trends seen in the aforementioned market. However, obstacles like price fluctuation, bad weather, and quality problems limit the expansion of the market. The target consumer group for the consumption of copious amounts of fruits and vegetables has been vegans and vegetarians. Additionally, by raising information about the nutrient content, meatatarians who are more predisposed toward meat consumption may be persuaded to choose vegetarianism.
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Analysis:
Global Superfood Market Segmental Analysis
Global Superfood Market is segmented based on the type, application, distribution channel, and region. Based on the type, the Superfood Market is segmented into fruits, vegetables, grains & seeds, herbs & roots. Based on the application, the Superfood Market has been segmented into bakery & confectionery, snacks, beverages. By distribution channel, the Superfood Market is segmented into Supermarkets/ Hypermarkets, Online Channels, Traditional Grocery Stores, and, Convenience Stores. Based on Region, Superfood Market is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.
Superfood Market Analysis by Type
The fruits segment dominated global superfood market share. Fruits are a popular choice for people all around the world since they have advantages including less chances of nutrient deterioration and spoiling. Baby boomers make up another group of consumers for fresh produce and fruits. Younger people tend to be drawn to trendy diets like the raw food and paleo diets because they emphasise the health advantages of eating fresh produce. However, due to health issues, elderly people tend to have more of these good eating habits.
The grains and seeds segment is fastest growing segment. The high fibre content in grains helps people feel satisfied and full, which makes it easier to maintain a healthy weight. Additionally linked to a lower risk of diabetes and heart disease, whole grains. Human diets that include grains and seeds provide functional and nutritional advantages as well as a lower chance of developing chronic diseases. They offer the body a well-balanced meal that includes fatty acids, carbs, and proteins.
Superfood Market Analysis by Application
The beverages segment dominated the superfood market share in 2021. A relatively new application for superfoods is beverages, which is anticipated to expand moderately throughout the projected period. Superfood demand in beverages is expected to increase as people place more emphasis on living a healthy lifestyle and become more concerned about problems like obesity and nutritional deficiencies.
The bakery and confectionary segment is the fastest growing segment during the forecast period. Rising demand among bakers is anticipated to be driven by customer demand for inventive and delectable baked goods and confections. The rising demand for cakes and pastries prepared with fruits and grains is blamed for the expansion of the bakery and confectionary segment. As a result, the expansion of the segment is being driven by an increase in the consumption of wholesome foods.
Superfood Market Top Player's Company Profiles
- Sunfood Superfoods
- Suncore Foods
- Archer Daniels Midland Company
- General Mills, Inc.
- Nestlé S.A.
- Del Monte Pacific Limited
- Danone S.A.
- Navitas Organics LLC
- The Hain Celestial Group, Inc.
- Nutiva Inc.
- Organic India Pvt. Ltd.
- Pura Vida Farms LLC
- Terrasoul Superfoods
- Kuli Kuli Inc.
- Alovitox LLC
- Supernutrients
- Barlean's Organic Oils LLC
- Acai Roots Inc.
- Nature's Superfoods LLP
- Green Foods Corporation
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Global Superfood Market Size
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