A mobile app is MUST for your business, and there is no second thought about it, however when it comes to select the one platform to proceed ahead with your app, then the real problem occurs.
There are many questions that keep on howling in your mind that how to select that perfect OS for your app, and how to make this decision?
Well, a mobile app is an ultimate piece of technology that is blended well with your business model to help it offer a set of services to targeted customers as per their convenience. But to know which app OS will be good for your users depends on which mobile OS your users prefer.
Here in this blog post, we have brought you a quick comparison of iOS and Android user behavior that can help you make the right decision.
iOS or Android; best choice for your users
Together Android and iOS account for over 97 percent of the mobile market share worldwide. Though considering this approach, every business wants to have an app built for both platforms, but it is not always possible, due to a number of factors, and the most prominent ones amongst are the time and budget constraints.
When you look around then you see every individual is busy dealing with a task with a mobile phone, and apps are the best reason to resource the knowledge required here. But when you want to take that big decision to earn and grow, then you certainly have choices to select from.
If you want to understand that which OS will be better for your users to address the business issue, then scrolling further would certainly help you further.
Retention & Engagement
Yeah, for every app owner these two factors are most important, and they cannot be compromised. The simple and engaging factor is taken quite seriously in the iOS apps, as there are different guidelines to be followed. On the other hand, Android users are more in number, but their app deploying guidelines are not as rigid as iOS. However, you must not forget that performance KPIs of iOS holds a better clutch onto the registration, reservation, purchase, in-app purchase, and subscriptions clearly indicate that iOS surpasses Android in all of these categories, except for registration.
Device Compatibilities
Of course, there are certainly obvious differences between Android and iOS devices that impact the user experience and influence the reasons to select one over another. To start with the rigid set of regulations for app submissions in the App Store, restricts developers' creativity, whereas, in Android, they get a free hand toPlayploy on Google Play Store. The verification process is insecure longer, secured and intuitive. But with Android, the customization and freedom bring a unique touch of tailoring the phone as per the users’ needs.
User Demographics
Undoubtedly, the biggest share of the global market is held by Android, since it is affordable among different people, and comes with a wide variety of design, performance, size, and colors. On the flip side, iOS is more preferred in prominent countries such as North America, UK, and Japan. At the same time, the constant trends followed by Android has made it a chosen OS platform in the developed countries as well. The data reflects that in-app purchases through the Android apps have witnessed 26% higher conversion compared to men. This indicates the location, income, and purchasing decisions have a direct impact on engagement actions like in-app purchases and subscription enrollment.
User spending behavior
Hmm, it is a moot point, as there is a significant gap between how much an Android user will spend on an app and how much an iOS user will spend on an app. As per a report, App Store generates $46.6 B, while the Google Play Store almost half of made only half of Apple’s profit at $24.8 B. Eventually, an iOS user prefers to spend more on the paid app compared to Android users. On the other Android apps, rely heavily on mobile advertising as the main source of revenue.
Final take
Android or iOS; well the choice is tough, because both the OSs are having their own set of pros that can help your business grow out of bounds, and dismissing either can leave a dent on your growth strategy. On deciding the best platform for your mobile app, you must answer two questions; the goal and purpose behind the app development. This will help you identify the right platform, however, to cover the larger user base, it is highly recommended to build your app on both platforms. This will allow your business to grow and reach every nook and corner of the world.
So what are you waiting for? Get your business app built from an experienced team of app developers, and mark a difference in your business domain.
