M-commerce is no more a buzz word, that has created a stir in the world, but in the current era, it is an OBVIOUS factor, enabling businesses of all sizes to expand their reach, while making a comfort factor for the users to shop online.
It is not just in one specific part of the world, but every known geography has largely been affected by this shopping revolution. In his run, today we’re going to discuss how Germany has got a redefined shopping approach with it.
Let’s dive in together…
m-commerce and Germans
What is the first thought that crossed your mind, when you read this?
Though this combination sounds a little weird, as Germans are considered quite sophisticated with their approach, wherein they love to indulge hugely in the quality of the product. Surprisingly m-Commerce is steadily growing after E-commerce among German users. This very type of shopping has let the Germans search and compare prices on mobile, though there is some reluctance using the mobile payment due to its security factor, but gradually that hurdle is also getting bridged.
How m-commerce is growing popular?
One of the trickiest questions that asked today is about m-commerce popularity among German users since they are not so comfortable around the online payment, but due to the convenience it has brought along with, this shopping revolution has crossed all the inhibitions, and has become their favorite.
Mobile phones are used worldwide and using them 24*7 for different purposes is a common sight. And with the sudden invasion of COVID-19 in our lives, it became one of the most chosen forms of shopping across the world, and only in Germany, around 60% of them preferred to buy clothes and shoes via mobile.
Another fact it is turning popular is all due to the retailers’ app, that let Germans to experience convenience and comfort while shopping. They don’t have to stand in different queues to search and then pay the bills, but everything can be done right through their fingertips, giving them a huge relief. Also, the current situation where everything is uncertain due to the virus outbreak, Germans look for the ways to meet their daily demands, and nothing beats the magic of m-commerce, as it gives them the option to shop right through their mobiles, without stepping out and get the constant fear of virus infection.
But they simply need to pick their mobile and search for the items they are looking for, add to the cart and make the payment, and the product would be delivered at their doorstep in the stipulated time frame.
Convenience and comfort that come in the oodles with M-commerce have led Germans to pick this shopping type.
Are Germans willing to make online payment?
Germans are a little doubtful when it comes to using online payment, and prefer to pay through the invoice payment. But gradually Millennials in Germany preferred to start making the online payment and most surprisingly the year 2019 Q4 witnesses 7 Million Germans paying through mobile payment.
Isn't it astonishing?
It is in every true sense, henceforth it is expected that in the year 2023 it will exceed 10 Million Germans who would be paying through an online payment.
Some of the most popular payment portals in Germany are PayPal, Apple Pay, Google Pay, and Payback Pay. Security is a major concern that clogs their minds while using online payment, hence there must be enhanced security measures to be taken to grab the potential German market has got to offer.
The Bottom Line
Indeed, the very concept of m-commerce is likely to grow and expand widely in Germany, though slowly but it is going to penetrate in the bigger section of the market, letting Germans utilize this very shopping trend. Although there is a different reluctance that comes along with letting Germans to grow slow with this approach, and that is none other than the lesser trust towards the online payment, but considering the success of m-commerce across the world, they are willing to give it a try.
Further with the pandemic impact, users on the global forefront have embraced online shopping to meet their demands.
This creates a promising bubble for the Germans to grow this shopping trend in the coming months.
