In the first part, we clarify what an interactive digital magazine is and we compare it with both printed and Online magazine. Now we evaluate an important part: the advantages and disadvantages of using them in Content Strategies.
Advantage:
They are ecological, they do not need paper and ink. Only articles that interest the reader are printed. Savings for the client and the company.
They are accessible and available, they can be visited at any time and anywhere in the world.
Worldwide online distribution via email.
They do not take up physical space, it is a solution for storage, they can be downloaded to a pen drive or viewed on the web.
Easily organized in numbers and themes. Quick access to back issues.
Cost reduction, there are savings in printing and distribution between 25 to 30% less than those of paper.
It has “extra content” such as the incorporation of videos, music, links, animations, downloadable files, for immediate access. They transform them into a participatory and dynamic medium.
Provides the possibility of instant access to many users simultaneously.
It establishes a close relationship between the user and the company by sending it by email. Follow-up and feedback.
Allows immediate posts, with comments and corrections from readers.
It does not leave remnants of stock, nor does it create returns like the printed ones.
It is an advertising platform with a lot of potentials.
Disadvantages:
The considerable initial investment in time, effort, and money, but in the long term, they are cheaper than printed ones.
Screen reading discomfort if you are not used to it.
Requires internet connection, to view online, download, send and receive by email.
Conclusion:
The advantages far outweigh the disadvantages and in a digital world, taking advantage of the interactive magazine format to include them in Content Strategies brings us, as we have seen, concrete benefits.
