Link building strategies are one of the most compelling SEO challenges because it requires different skills and resources, from having qualified leads to building a healthy link network and achieving long-term results.
Different Types of Link Building Packages
A link is a hyperlink between two web pages that belongs to the same site or two different pages. Through link building packages, the bot of a search engine can reach all the resources of a website, whether they are textual, images, pdf, or videos. Furthermore, search engines can understand the relationship between two pages and attribute to each page a value expressed in terms of the ” authority ” of a resource.
The mere creation and publication of quality content, optimized based on keyword analysis, does not guarantee a good ranking in SERP, the search engine results page. If the content is not linked from other pages, it is as if its purpose and usefulness are not recognized.
For this, it is necessary to keep an eye on the network of links established around your site and carefully evaluate the domains and pages that link to it to create a “good neighborhood” over time. The search engine will consider this and will be more likely to show your results in SERPs. Google, in its evolution, has tried as much as possible to refine its link evaluation system. There are two fundamental stages of this process:
- Page Rank: the mathematical formula that initially assigns a page value based on the number of links it receives. Therefore, having a page with a high number of inbound links was a good reason to make it appear in the search results. This method, however, flared spam malpractices that undermined Google's fundamental goal of delivering increasingly relevant results to its users' search intent.
- Penguin: With this update, Google shifts the evaluation axis from quantity to quality. A link from an authoritative site has more to it than a hundred links from “untrustworthy” sites. Google penalizes unnatural and non-closely related links to demean spam practices and buy large amounts of links. Ideally, relations between two web pages, determined by the presence of links, should take place in a “natural” way to deepen a given topic.
If you cannot figure it out on your own, talking to a good company with link building packages may offer you some good options to choose from for your web page.
EAT – Expert, Authoritative, and Trustworthy
Google's Quality Raters Guidelines on Competence, Authority, and Reliability (Expert, Authoritative, and Trustworthy – EAT) are straightforward on the search engine's position regarding link management. Increasing attention is paid to selecting sites that have high visibility in SERPs.
Building a good reputation on the web means obtaining credibility in the eyes of the search engine and users. A good neighborhood, weaving a network of quality links, helps strengthen the brand's digital presence. For this, you need good link building packages. Let's tackle the issue more closely and get to the heart of it.
External Links or Backlinks
External links (backlinks or inbound links) are those links that point from third-party sites to a page on your site. This link should be seen as if it were an acknowledgment, an appreciation for your site and brand.
In practice, imagine asking three strangers which is the best restaurant in the city: if everyone answered with the same restaurant's name, it would lead you to attribute greater authority and importance to that particular restaurant.
Internal Links
Internal links are the links present between the pages inside the site. Similarly, the pages that collect the most significant links are the most important for the search engine, which is “naturally” attributed value. Thinking about the internal network of your website is significant for two reasons:
- facilitate the user's internal navigation between the pages of the site, from one continent to another
- set the information architecture of the site to establish which the primary and secondary pages are
As much as external links, internal links also require attention and care over time. As previously mentioned, the links of a site allow the search engine to reach all internal and external resources, whether they are textual, images, videos, or pdf. However, it may not always be the right move to make all resources accessible.
There could be pages, such as pages generated as a result of a user search in the site's internal engine, which does not provide helpful information to the search engine. Furthermore, by letting them inspect these pages, you will waste part of the resources that the search engine allocates to crawl each site (crawl budget).
What Are the Best Link Building Strategies?
Link building is an art. The SEO specialist who deals with it requires mediation and public relations skills, significant sensitivity to the characteristics of the sites that will contact, and analysis skills.
It's arguably the most challenging part of an SEO job and, for many sites, the most critical factor in achieving long-term success. The ability to reach a vital link profile represents a significant competitive advantage.
Link building strategies are acquiring inbound links from third-party sites to your site. However, a long process of constant monitoring can lead to great results. An action plan to build a quality link profile could be significant for SERP climbing. The link building activity takes a long time, and you often must be patient to see the results.
Objectives and Resources Available
The goal of link-building-strategies.com is to obtain quality links to your site, ensuring that resources, be they news, articles, products, or services, receive links from authoritative and reliable sites.
Before starting this activity, it is good to think locally about available resources. The resources can be different: from exciting content, a large set of data, exclusive products or services, and content produced by famous people.
What Kind of Links do You Want to Get?
There are various types of links:
- link to the homepage
- links to leaf pages such as products or category pages
- relations containing the brand name
- relations containing the target keywords
Or it is possible to think of combinations such as providing a link to a product while also contemplating the brand's name.
Find Possible Contacts
Once the resources have been defined, it is essential to scout to define a list of contacts to which you can propose to host a link to your site. Having a profiled and quality list of references is crucial for excellent link building strategies.
It is not always enough to have a well-known brand to obtain the requested links; on the contrary, situations may occur where it will be requesting economic agreements.
For this reason, Google rewards links and relationships that occur naturally. It is advantageous to find collaborations inherent to your business that can understand the benefit both parties can obtain.
Contact Priority
After having drawn up the contact list, it is good to define the priority with which to contact the owners of the other sites. There can be several ways to do this classification. As an evaluation criterion, the domain authority is provided, for example, by the Moz Toolbar, but several other tools provide metrics on this.
Another infallible metric is your opinion: if there are potential collaborators whom you believe can be good allies, come forward. But ask yourself if they usually host external links on their site and if they align with the resources you propose to disclose.
Finding good allies is not impossible: indeed, among these contacts, there could be “natural” collaborators who, appreciating our content, will publish them without even being contacted again.
Outreach: Extend Your Network of Contacts
Are you ready to get to the heart of the business? Now that you’ve discovered the resources, contact lists, and priorities, it's time to contact other websites actively. The contacts are real people who will likely receive many link-building packages requests or bloggers engaged in their work.
Introduce yourself as you would in person, and immediately make it clear that you are not a spammer or automated email software. You are a natural person too, and you need to let your contacts know you and offer valid reasons why the link to your resource should appear on their website. Also, don't forget that you are not doing anything wrong! Present yourself safe and reliable, and above all, always be tactful in treating your contacts.
If you want to make link building strategies effective, it is essential to keep track of when you send the contact emails; they do not always answer you the first time. If you have placed much hope on a sure contact, try again by diversifying, for example, the subject of the email. It might be more effective to include a reference to the fact that this is the second attempt at contact.
If you see that you don't get results, do more tests or even change the email body. Link building requires a little patience and experience. Also, for this, it is necessary to know your contacts. You must arm yourself with courage and the spirit of adventure for link building strategies! Or talk to the best company that will offer you link building packages.
