There’s no denying that consumers order more on mobile phones than desktop online. As per Adobe’s May 2020 Digital Economic Index, which tracks the current status of eCommerce, the share of products purchased online via smartphones increased by 10% in the month of May as compared to January, the pre-COVID-19 phase. With such a growth rate, it is crucial to create a well-optimized mobile version of your eCommerce site. As a merchant, you need to focus on improving the overall mobile experience to convert more leads into sales from mobile devices. Magento eCommerce development helps you build a fully mobile-responsive eCommerce application that provides a better experience, attract more traffic, and get more eCommerce sales. But, having just a mobile responsive site or application alone is not the solution. You need to ensure that it is well-optimized to drive better results. Are you looking to optimize your Magento 2 store? Here are the 6 best mobile optimization tips for your Magento eCommerce development.
Top 6 Mobile Optimization Tips for Magento Ecommerce Development
Use these mobile optimization tips and tricks to your full advantage and create a more effective mCommerce strategy for your online business. However, if you’re stepping into the world of Magento eCommerce design and development for the first time, it’s always wise to hire a Magento eCommerce store development company that can help you redefine your mCommerce strategy to drive better results. Now, let’s deep-dive into some of the best mobile optimization practices.
- Run a Mobile-friendly Test and Evaluate the Mobile Usability Report
The very first step you need to consider in proper mobile optimization is to check your eCommerce site with Google’s Mobile Test Tool. This will help you identify and fix issues related to 404s, site crawling, Flash usage, small font size, content not sized to viewport, viewport not configured properly, having touch elements too close, DNS issues, URL issues, server connectivity issues, and many other flaws. If your webpage is fully mobile-friendly, then the tool will display the message, ‘Page is mobile-friendly – This page is easy to use on a mobile device.’
Since Magento, has a complex backend, it is better to hire Magento 2 developers who can help you fix the flaws easily.
- Use a Top Site Navigation Menu to Drive More Sales
Using a top navigation menu is crucial for eCommerce sites as this facilitates easy site navigation for customers on any device they’re using and take the desired action.
You can reach out to a professional Magento store development company to get it implemented correctly.
- Make Your Checkout Process Simpler and Intuitive
With a small mobile screen and navigation at your fingertips, it is very important to make the checkout process simpler and intuitive. Here’s how you can do it right.
- Make sure to run tests on the mobile version of your checkout process and review the reports to make it more intuitive.
- Remove all the unwanted elements and distractions from the checkout process to help customers easily complete the entire purchase process.
- Integrate digital wallets such as PayPal, Apple Pay, Amazon Pay, One-Touch, Visa Checkout, etc. as these are a crucial part of mobile checkout optimization. It also allows you to accept payments easily which reduces the cart abandonment rate.
- Add security seals and trust symbols to gain the trust and confidence of your prospects.
- Add bold and clear CTA text and buttons to guide your customers and show them exactly what they’ll get.
- Pay attention to every element that you’ve used on your website, test different Magento eCommerce design variations to see which shows better results, and then implement it to improve conversion rates.
For professional Magento eCommerce design and development, you can always hire Magento 2 developers who have rich experience and expertise in designing sales-driving eCommerce storefronts.
- Show Cart Total Item in the Header or Navigation
You can display the cart total item in the header or navigation section as this feature could provide your customers with a visual cue and reduce any surprises during the checkout process. When a user adds products to his cart, he can see the total dollar value of items in the cart somewhere below or next to the cart icon on the header or navigation.
- Add Mobile Rich Snippets to Your Site
Displaying rich snippets is a great way to encourage your customers to click on your site in the organic search results. The product snippets help you display product features, prices, aggregate ratings, color, size, and other relevant information that drives more click-throughs.
With Magento store development, you get an edge over other eCommerce store owners as you can implement Rich Snippets for your Magento store easily using extensions. If you’re an amateur, you can always approach a professional Magento store development company to do the job for you.
- Improve Your Site Speed and Add AMP Pages
Having a slow eCommerce site can cost you a lot on sales. 40% of customers abandon a website that does not load within seconds. 79% of customers who are dissatisfied with a website’s performance are less likely to purchase from the same website again.
Google recently launched a new solution called Accelerated Mobile Pages (AMP) that boost the loading speed of your website. This facilitates the decision-making of potential customers. First, you need to add AMP pages to your product page and home page as these are where a customer’s buying journey commences.
Here are some of the essential components that you can use to AMPlify your pages.
- AMP Carousel – To showcase a product set in a carousel format so that shoppers can browse the products easily and effectively.
- AMP Video – To add interactive elements like videos to your pages.
- AMP Accordion – To allow site viewers to have a glimpse of the content outline and easily jump to the desired section.
- AMP Social Share – To enable users to share your products, content, or other interesting information on your site across their social channels easily.
Once you have AMPlified your pages, you can then test them using Google’s AMP test tool. This way you can resolve any issues in your new AMP pages before they go live. If you’ve invested in Magento eCommerce development, you can use Magento AMP plugins or extensions to speed up your pages. Moreover, the Magento community is now focusing on Magento 2 PWA AMP to boost up the speed of Magento store pages.
Wrapping Up
This list of best mobile optimization practices will continue growing as long as there are new changes and trends. However, these are some of the best practices to mobile-optimize your Magento 2 store effectively. If you’re running a large-scale eCommerce store and looking to drive quick sales, you should consider hiring a professional Magento store development company that can help you customize your mCommerce strategy for your Magento 2 store as per your needs and goals.
