6 TACTICS RETAILERS CAN USE TO ENCOURAGE IMPULSE BUYING

Sales and marketing is a lot about using the right words for communicating. Only when you create a sense of urgency or the need to buy in the minds of customers, you will be able to lure them towards buying it. Using phrases like “Grab the best ones today!” will help you achieve your goal. Other effective phrases can be “Buy now” and “Grab it at the season sales” which can help further. 

If you do not have enough space for placing impulse products near the checkout area, you can use other techniques to draw attention to it. You can place these items in well-lit and attractive places that make them stand out from other products. Bright lights, colourful banners, attractive boards can draw attention to the impulse products' placement. 

You can keep aside some sample items for customers to try or taste before buying them. These can be the best and quality products that will lure them to making a purchase. After allowing the buyers to taste or try these products, make sure the similar sellable items are right beside you. Letting them taste a new variety of chips or painting their lips with a new lip shade can lead them to buy those items. Also checkout the Top 10 Actors In India.

Seasonal items like umbrellas, cold candies, ice trays, and other such things can be displayed near the checkout area. These are some of the best categories of impulse products to help you boost sales. Since seasonal products can be sold only during a particular season, you can put up attractive banners or discounts as well. Regularly re-filling these counters with attractive and good quality products will draw the attention of more customers.

By technology, we mean apps and social media sites that can draw the attention of consumers. These days, online shopping apps and social media platforms help boost sales for all kinds of businesses. Even if your offline store does not have an app, you can use social media to draw in more customers. You can send them notifications or personalised messages to inform them of the latest discounts and offers. 

Placing inexpensive items is important to boost impulse buying. Moreover, it is equally important to note that you do not place items that require too much consideration before buying them. You can even place fewer options for one kind of item. For instance, if you are placing casual slippers, do not put in too many varieties of them. Two to three varieties would be enough to avoid confusion for the customers. Hence, choose some simple yet useful products to be displayed in the impulse products section with not too many varieties. 

When thinking of boosting the sales of your offline or online retail store, devising various methods of impulse buying can help you in almost every season. A lot of consumers' shopping behaviour depends on the kind of items you show them upfront.

Brett lee Member since November 4, 2020