This year the fashion industry has learned a lot of significant lessons, and especially in the retail sector, the stakeholders need to invest more to give space for technologies to emerge and support companies to survive in the market. It is evident that the sector is more digitally inclined than ever to sustain itself in the future under any extraordinary circumstances. Similarly, the clothing design software helps brands adopt these changes into their business model and thrive in the market. The tool offers customization solutions to companies that enable them to let their customers design any kind of apparel, such as t-shirts, shirts, pants, skirts, abaya, and kurtas.
Fashion Design Software Helping Companies Showing Digital Inclination
The changing time requires brands to adopt strategies that will take their business to the next level and enable them to offer healthy and contactless alternatives. The contactless alternatives like click and collect, mobile payment, AI-based recommendation, virtual trial mirrors, and 3D body scan will leave a long-term impact on the shopping experience, both online and offline. They will become an essential part of retail in times to come.
Fashion needs to go digital both to survive and attack in the next decade. Investors are starting to ask questions about it. Yet few if any of the major fashion brands have fully digitized their value chain from planning to the shelf. Instead, they are testing and piloting different approaches. Going slowly is understandable but ultimately shortsighted. As a “hit” business, fashion companies are under constant pressure to release new collections. Against the weight of everyday operations, digital transformation can seem daunting even if fashion executives recognize that their business is too reliant on manual steps, too prone to error, too inefficient, and too slow.
Here are a few technologies helping brands thrive in the apparel market:
Digitally Fit Technology
Online shopping has been in the trend for quite some time now, but customers have always faced several hiccups while placing an order, including the size, color, fabric, and whatnot. This is a huge gap to fill up for the brands. As technology advances, the retailers very conveniently bridge the gap between themselves and customers; they are leveraging the use of sizing technology that helps customers to find their right fit garment while shopping online. The technology has also contributed to the reduced return rate of e-commerce products due to the sizing issue, which was one of the biggest challenges for the retailers. Similarly, the 3d clothing design software supports brands in offering customization solutions to their consumers so that they can easily design their apparel in 3d. Integrating the tool is the best way to reduce cart abandonment for brands as buyers know exactly what they are purchasing.
Virtual Trial Room
Apart from offering digital shopping, it is also crucial for apparel brands to provide hassle-free trial rooms for customers to try on the clothes they have designed or bought tough in-store shopping. The new-age technology allows your customers not only to shop; rather make their purchasing fun and interesting. Saving customers from the long queue and enhancing the in-store experience has proved to be a savior for the retailers after the pandemic's outbreak.
The technology is installed in a kiosk inside the store that allows the trying of the clothes virtually. There are different variations that the retailers can choose from. One of them is creating a 3D avatar for trying clothes, and the other is the use of AR to superimpose the garment on customers' mirror image.
To Sum Up-
Towards the end of the blog, we can say that in the age where everything is available on the snap of a finger, brands that can't live to these expectations will fall flat. It is of utmost crucial for brands to revamp their older practices of doing business and adopt technologies that will help them survive in the fashion industry and stand out from the crowd. The clothing design software by iDesigniBuy is here to help companies give their best shots in enhancing their buyers' shopping experience. The tool is well-designed with a built-in customization feature along with a 360-degree preview allowing users to have a complete view of the product they are buying.
