Amazon has rolled out its “Fulfilment by Amazon” programme to make it easier for sellers who are just starting out.
Fulfilment by Amazon (FBA) promises a seamless and easy selling experience for anyone looking to jump on the Amazon bandwagon. The service is designed to store your products in the Amazon inventory, fulfil your orders, and offer customer service. If you’re a seller looking to take advantage of this service, follow the simple guide below to get started and boost your sales.
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Create An Amazon Seller Account
Sounds obvious but it’s always good to start with the basics. There are two types of seller accounts – the individual seller or pro seller. Individual seller accounts are free to set up with no monthly costs, but you will be charged $1 for each item you sell. The pro seller account includes more features but comes at a cost of $39.99 per month so, make sure you assess which type of account is best for you based on your business needs and budget.
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Create Your Product Listings
To begin selling, you have to create product listings on the Amazon platform. Now, there’s a few parts to creating your listing and some important things to keep in mind. Make sure all images are clear and high-resolution. Try to also ensure that all products are “Prime Eligible” so that Amazon Prime members can take advantage of free shipping. The great thing about the FBA service is that you can upload a pre-made spreadsheet which contains an inventory of all of your items. That said if you don’t have a long inventory when you’re first starting out, adding items manually is also an option.
What Will Happen Next?
When the customer places orders, Amazon FBA will fulfil the orders and send all necessary shipping and tracking information to the customer. 24/7 customer service is available for both sellers and customers through the FBA service.
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Manage Your Inventory
Amazon FBA vendors need to give unique consideration to their stock. Sellers must ensure that stock is replenished as customers make their orders so that there is an appropriate level of stock available for your market and sales. Naturally, your inventory levels will decrease automatically as orders are places so keep checking items on your product listing to update the stock levels.
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Follow Up on Customer Reviews
Amazon customer reviews are important for your business – it is the trust and credibility that you build amongst your customers that will keep customers coming back to purchase your products. Reviews and testimonials are evidence that your business and products are legitimate, so you need to ensure that you follow up on the shopping experience of the buyer. Ways to do this include writing emails to customers to get feedback and building up a social media presence to encourage feedback on social platforms. The more positive feedback you have, the more your sales and conversions will increase.
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Optimize Product Listings
Optimization should be a continual process for Amazon sellers. Find relevant keywords and insert them into your product titles to make them easier to find. You can use Google Keyword Planner to help you identify these keywords. Images are also essential. You are allowed to use 5-7 images of the product to capture it from different angles. When it comes to product features, empathy is key. Put yourself in the shoes of the customer – what exactly would they want to know? Keep sentences short and simple and include a relevant Call to Action to boost sales.
