Common Chiropractic Near Me marketing wisdom says that the solution to problems faced in most practices would be solved with more new patients. The truth is this, more new patients may or may not handle the exact problems plaguing any one particular practice, but I am sure you could agree that most of us would be at least a little better off with a couple extra new ones each week. That is because acquiring new patients IS A VITAL aspect of chiropractic practice. Therefore, knowing how to maintain a steady stream of new chiropractic patients into your office is no less important than knowing how to deliver a high quality health care service- from the standpoint of maintaining a healthy business that can continue to service your community.
So... how can you create a steady stream of new Chiropractic Clinic Orlando FL patients into your office? Well, it's not by thinking like a doctor. That is because "doctor" is a particular hat within a health care organization and has little to do with marketing. Chiropractic marketing is composed of different hats that are not the "doctor" hat.
In fact, the reason some speak disparagingly about other chiropractors who market their practices is because they worry about the "image" the doctor is creating for the rest of the profession. The "image" concern has its origin in the fact that in this society, a doctor belongs in the health care delivery division of a company, not the marketing division. That is not to say that I believe chiropractors shouldn't market themselves- to the contrary, I KNOW IT IS VITAL FOR CHIROPRACTIC PRACTICES TO DO CHIROPRACTIC MARKETING EFFECTIVELY AND ON A LARGE SCALE. I'm simply pointing out WHY someone may think it's odd for the doctor to be doing the marketing.
Chiropractic marketing is essential. Here is why:
I believe that it is essential for a chiropractor to not only know how to do the various chiropractic marketing actions (regardless of whether he does them himself or oversees these activities in the practice) but also to understand the subject of Chiropractic Marketing so well that he can think like a marketer. Another words, it's not good enough to just do some chiropractic marketing, or hire someone to do it for you. If you want to get rid of your new patient problems forever, then you need to be able to think like a marketer-and really be effective in your application of what you understand about the subject.
So, here is the guarantee. If you learn to think like a marketer and you are effective in your application of the subject, you'll never have new patient problems again (except problems created by too many new patients-a relatively small club you're invited to join). All you need to do is really develop your understanding of marketing, and then be effective with your application. If you do this, you'll find that it's not hard to drive massive numbers of people into your practice.
As I write this article on chiropractic marketing, I can already start to feel a few of the readers out there cringe. But before you make a decision as to whether or not these ideas are valid consider that there is a very important distinction to make. Once you've recognized the fact that there are multiple hats within an organization such as reception, billing, therapy assistant, etc, and that sometimes those "other" hats are worn by someone whose main duty is something else, such as office manager, owner, or even... doctor, you can start to sort this out successfully.
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