In the dynamic landscape of marketing and promotion, advertising boards play a pivotal role in capturing attention, conveying messages, and influencing consumer behavior. From traditional billboards to digital displays, these advertising mediums are ubiquitous in urban landscapes and have evolved with technological advancements. This article aims to delve into the world of advertising boards, examining their types, impact, and the changing face of outdoor advertising.
1. **Types of Advertising Boards:**
a. **Traditional Billboards:**
– Static displays featuring printed posters.
– Prominent along highways, streets, and high-traffic areas.
b. **Digital Billboards:**
– Dynamic, electronic displays with changing content.
– Offer flexibility in messaging and real-time updates.
c. **Transit Advertising:**
– Advertisements on public transportation vehicles and stations.
– Targets commuters and pedestrians in transit hubs.
d. **Street Furniture Advertising:**
– Ads on bus shelters, benches, and kiosks.
– Integrates with urban infrastructure for increased visibility.
e. **Interactive Displays:**
– Touchscreen
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