The possibility of selling pieces of digital art has revolutionized the universe of artists in a few weeks. And it is not for less. In January alone, the value of Ethereum, the cryptocurrency used to operate in this market, grew 10 times. And it is expected that this is just the beginning of the NFT market.
The sales figures are tempting and many artists have launched themselves into the new circuit. However, this opportunity has not only brought possibilities. It also implies new tasks for artists. Self-promotion is one of them. If you have already tokenized your works and managed to access a market such as Foundation, Opensea, Superrare, Rarible, or Makers Place, you are probably wondering what to do to sell.
These are the marketing strategies to know how to sell your NFT fast:
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The move to Twitter
The impossibility of inserting links on Instagram, if you have less than 10 thousand followers, is a very specific limit. When your sale depends on promoting the link for the next auction and directing people to your gallery, the ” link in bio ” thing doesn't convince anyone. This explains why Twitter, which does allow link sharing, has become the network for disseminating crypto art par excellence.
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Taking care of Instagram
When it comes to selling, all networks add up, so, although the main dish of dissemination is Twitter, most artists agree that, if you already have a community on Instagram, no matter how humble it may be, you should not neglect it. Instagram remains a space to display a portfolio and a place to showcase the present and the past. The course and evolution of an artist's creation can be decisive for collectors.
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The correct use of hashtags
In a Metaverse Switzerland universe where millions of conversations and images happen at the same time, the way to build circuits is to follow the right hashtags. They increase the chances of being part of a scene and being seen by collectors and other artists.
Incorporating some of these hashtags or terms in your profile description is useful. These labels are valid for both Twitter and Instagram.
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Discord forums
Discord is a social platform designed to allow you to create chat rooms for different purposes. It is known as the Slack of gamers and now, also, of crypto artists. In addition to chatting, Discord has more professional functions that allow you to share and store material and documents. In general, crypto galleries usually have chat rooms that you can join to share work.
There are also more or less closed groups to which you can be invited as you meet users who allow you to enter. There are even rooms of great collectors that are already almost mythical in the world of NFT art. Contact with them is limited and those who accomplish to enter are considered elite.
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Promotion on Reddit
Reddit is a content aggregator determined by a community that can vote. If a post receives a lot of votes, it rises in the Reddit rankings, and therefore more people can see it. If you receive downvotes, your visibility is reduced.
There you can not only exhibit work in artist communities such as reddit.com/r/CryptoArt, which has almost 8 million users. You can also research what you don't understand in forums that select very educational articles in groups such as one dedicated exclusively to Ethereum.
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Newsletters dedicated to NFT
There are already trend hunters of NFT works who look for the works that have the most potential to be quoted. Swiss NFT association is one of them. Once or twice a week, this site sends a list of featured works to the email or Telegram account of its subscribers. In some cases, if a trend or information breaks very suddenly into the market, you will receive an extra email with details. Nominating your work to be taken into account is very easy: you just have to send an email to the address that appears on their website.
