Imagine the time when the first web page was live in 1991. This web page has brought a new wave of change to the world. And today, millions of people are scrolling through several websites to order their favorite food, binge on their TV shows or movies, access information on the internet, make or invest money, gain university degrees, listen to music, and more. No doubt, technology is evolving at an accelerated pace, and web design and development are no exception. Do you know the exact number of websites in the world? 1.98 billion, and this figure is constantly rising. This is why, today, the demand for web designers and developers is at its peak. But hiring a web designer is enough to make your project successful. Not enough! It is imperative to adopt new technologies and stay up to date with web design trends that can enhance the website's overall appearance and functionality.
As 2023 is approaching, website owners strive to add new design elements and features to their digital platform to increase conversion. After all, no one wants their website to look outdated or ignore its critical web standards. Right? This is why we have listed the top web design trends that will surely rule in 2023 and give an edge to your website.
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Website Design Trends and Standards for 2023
When designing a new website or redesigning your existing one, follow these trends to give a wow look to your digital platform.
1. SSL Certificate
SSL (Secure Sockets Layer) is a renowned term in the web development world as it is less a trend and more a standard security website measure that one should always consider. It helps authenticate a website's identity and encrypts the data being transmitted.
Websites with SSL certificates ensure the conversation between visitor and website remain private. Ignoring this crucial security measure can harm a website’s data and result in a security failure. We suggest you prioritize SSL certification in 2023, especially when you own an eCommerce site.
2. Interactive & Static 3D Content
In the fast-evolving web world, businesses want their website to stand out from others, and this hunger leads them to do new experiments. If you're also one of them, you can try adding interactive and static 3D content to your web pages. The 3D elements usage has also increased in recent years as it gives a breathtaking look to the website.
3. Gradients
Gradients have been one of the web design trends every year, and in 2023, it has still maintained its place. These design elements have now evolved from subtle colors to eye-catching backgrounds. Today, it is highly used in bigger and bolder typography. The constant evolution in this trend gives more and more reasons to use it on websites.
4. Mobile-first Design Approach
As of 2022, there are 6.65 billion smartphone users globally, and this number is expected to touch 7.34 billion by 2025. The increased smartphone usage shows how dependent people are on these devices. From ordering a pin to booking a cab, everything is possible with a few taps on the mobile screen. This is why website owners or businesses are stressing a mobile-first design approach to gain the attention of maximum users worldwide.
Another eye-opening stat shows 62.06% of website traffic comes from mobile devices. This figure clearly gives a clear picture of how important it is to follow a mobile-first design approach. Mobile responsiveness is one of the web design trends in 2023 that is also not optional anymore. Google also prioritizes indexing practices on mobile-friendly websites. Mobile-first design is crucial for the better ranking of your website on several search engines (especially on Google as it is a widely used search engine used for browsing today.)
5. Frosted Glass Effects
Have you heard about the frosted glass effects? It is a growing trend that you can follow in the coming 2023 for your website. The advancement in technology has made it easier for designers to implement the frosted glass effect. The blurry appearance of elements behind the frosted glass helps add color to an area and, at the same time, allows text or objects to appear over the image & remain readable.
6. Blending Photos with Graphical Elements
The overlapped graphics on images adds more to the user experience. There is a high chance you might have seen such images on social media feeds. Well, this is a perfect example of the creativity that adds a fun element to a typical image. This trend is catching one's attention worldwide. It is widely used for the company’s branding and keeps the website visitors engaged with the content.
7. Data Visualization
Website owners always look for a better way to communicate their idea or data. Well, it’s a big struggle, but this struggle is worth it as data visualizations always work best as it creates an image out of your data that engages the reader and raises their interest to learn more about your brand. Data visualization, such as infographics and graphs, are common ways to catch the user’s eyeballs and bring data to life.
8. Art Deco
Art Deco is still not a thing of the past. Websites still follow the famous 2020 trend of using geometric shapes and, in 2023, this trend is back again. Art Deco refers to symmetrical and geometric shapes that are often decorative, patterned, and ornamental. Geometric shapes also help reduce visual stress.
9. White Space
White space, also known as negative space, is a simple term that refers to the spacing between elements. It doesn’t need to be white. White space is also a growing web design trend that many designers prioritize when crafting a website. This white space gives content room to breathe that appeals to eyes and helps website owners communicate their ideas. It enhances the user experience, improves content readability, and aids websites to stand out from others.
10. Full-height Homepage Hero
The homepage is a hero, and it is imperative to make it perfect. Follow the latest full-height homepage trend as it works best in gaining user attention and, at the same time, serves as distraction-free messaging. So, if you want to make your website unique with great storytelling, a full-height homepage would be perfect. Remember, images will crop depending on the browser's dimensions. We suggest you use an image that can adjust the design accordingly.
11. Text-Only Hero Images
Have you ever wondered why newspapers mention crucial information “above the fold?” The major reason behind it is to increase sales. The website works in the same way. The website also holds a hero section that includes eye-catching typography to heighten the reader's interest and end them up making a purchase. No matter how many web pages are there on your website, make sure this hero section holds impactful content with a bold unique font to get a user's attention quickly.
12. Organic Shapes
2023 is approaching, and this new year follows a new web design trend that’s all about organic shapes. Organic or fluid shapes refer to anything that doesn’t involve straight lines. You can imagine irregular shapes like river edges, hills, or anything. Fluid shapes or organic shapes are considered a great way to break up website sections without using harsh lines or angles. Such shapes also look great in the background.
13. Dark Mode
Dark-mode web designs offer several benefits, ranging from reducing eye strain to giving an ultra-modern look to your website. In today's world, people spend more and more time using smartphones or digital devices. This mode reduces the impact of screen light on the eyes. The other positive side of the dark mode is that it also highlights the website's design elements just by darkening the elements that surround it.
14. Full-Page Headers
Full-page headers are another popular web design trend you should follow in 2023. It’s a common approach that involves placing important text or call-to-action buttons on the left of the header and other enticing graphics to the right. Doing this helps gain the user’s attention on the top-left portion of your page and take an action.
15. Virtual Reality
Virtual Reality is a popular term nowadays, and its popularity will increase more over the coming years. After all, the VR experience is incredible. Websites like Airbnb allow you to tour a rental before you schedule a reservation. Another big example of a VR experience is the furniture site IKEA, which showcases what a sofa would look like in your room. There is no doubt it is a powerful tool that offers meaningful content to a visitor and helps them make the right decision in terms of purchase.
Conclusion
So, this is all about the growing web design trend in 2023. Web designers working on the client’s website should keep in mind these trends in order to make the website incredible in terms of looks and overall functionality. We at 75way use up-to-date technologies and follow the latest trends to give the website a fresh appearance that can entice users quickly. So, if you want to design a new website or redesign the existing one, connect with the leading web design and development company, 75way, now!
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