It is crucial to pinpoint problematic areas of a digital product so users do not abandon it. One approach to the issue is using UX audit services. What are they? Keep reading!
What is a UX audit?
A UX audit, also known as a usability audit, is an evaluation of a website, web service, or mobile app. The goal of this evaluation is to identify what parts of the product or service are causing usability problems and could be improved. The audit also ensures that the product or service meets both user needs and business goals.
The evaluation is based on previous user research and/or established heuristics.
What are the benefits of UX audit services?
An in-house team can perform UX audits, but many companies opt for external UX audit services. Although this solution usually generates more costs, it also results in thorough and non-biased audits with actionable insights.
When it comes to the benefits of such a service, the main ones include the following:
- Ensuring the success of core product updates;
- Getting valuable insight into how people interact with the product;
- Discovering areas that generate frustration or prevent conversions;
- Having a backlog of needed improvements, sorted by priority.
