At the service of Web Marketing experts there are many tools to refer to, to achieve a good number of conversions and determine an effective contact acquisition strategy, one of these is the Landing Page, which is one of the most profitable solutions. and successful in that regard.
Within this article we will deal with the creation of a Landing Page starting from its definition, and from the description of the different types in relation to the functionality and objectives to be achieved.
Meaning of Landing Page
A Landing Page is a web page created with a very specific goal: to acquire contacts and potential customers, among the visitors of a given website.
The graphics, the information shown and the appropriate space dedicated to user data diversify this kind of page from the others: most of the time it invites the user to fill in a format or a registration form, and often provides the ” obtaining special discounts, offers and news, can also refer to a survey or a lottery, or be an end to direct sales when possible.
It is therefore a widely used conversion method, which provides different styles and possibilities.
Types of Landing Page
The effectiveness of this tool is determined by the clarity of the objectives, the choice of design, graphics, information and media content suitable for the purpose, for this reason it is important to identify in the design phase, the structure that best fits with the intended purposes.
Squeeze Page
The Squeeze Page, is the most widespread type of Landing Page, focuses on the acquisition of potential contacts, and takes place thanks to the voluntary compilation by users of a specific form, which almost always includes name, e-mail address and useful data to E-mail Marketing processes.
This operation, better known as Lead Generation, is a very important Digital Marketing activity for companies that manage their business on the web.
The main objective of this tool is therefore to “squeeze”, extrapolate data. For this reason, the information contained within the page must always be clear and concise and the form intuitive and simple to fill in, to entice users to establish, after the first contact, a relationship with the brand, or to subscribe to the service offered by the platform.
Sales Page
Sales Pages are pages dedicated to sales, often used in reference to E-commerce platforms.
These are pages structured for commerce, therefore without the famous registration form, unless it is the sale of online courses, in its place they provide a special space dedicated to the direct purchase of a product or service. , they can host a Call to Action or direct the user to the store cart.
This strategy is useful for the sale of small or medium-sized products, it is therefore not recommended for the sale of important goods, to which the mechanisms of E-mail Marketing or direct contact are well suited.
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