The term Influencer marketing is buzzing these days. Marketers want to learn tips and tricks of using influencer marketing successfully for their businesses whereas those who are not aware of it wants to know what basically influencer marketing is all about?
Whisskers has established itself as an influencer marketing agency in India and one can find onsite blogs over influencer marketing on our website but still, we are posting this blog here so that people who have zero knowledge about influencer marketing can get an idea. In this blog, marketers will learn the basics and best strategies of influencer marketing for 2022.
Who are influencers?
An Influencer is a person who has at least 10000 followers, the one who can affect decisions related to buying any products/services, the one who has knowledge and authority to review the products/services and develop interesting content around it to connect with the right audience. The influencers are not the media celebrities but the normal people who have a huge fan following on social media because of their skills in digital content creation. All influencers carefully and strategically build their followers base and these followers really do not value any brand but the opinions and experiences of these influencers about the brand, its products, and services.
One important thing to understand over here is that companies should not pressurize influencers with their business rules and practices. Ultimately influencers have built their followers and with unnecessary branding pressure, they can simply refuse to collaborate with the brand. Also, if the followers’ smell that marketing gimmicks in influencer’s content they start to unfollow. Therefore, it is better for the brands to collaborate with the influencers to let them generate the content in their own style to connect with the newer audiences for the brand.
What is meant by influencer marketing?
Influencer marketing brings together the brand and the social media influencers on one platform to do brand promotion. For every industry, there are influencers with an expert to talk about the products/services. They are the ones who create the most engaging posts for social media to connect with their followers, to share all the information about the products its usages, their first-hand experience, and whether their followers should buy or not.
Reasons behind the growth of influencer marketing
Social media marketing services have expanded their wings from merely developing social media posts to forming a collaboration between the influencers and the brand. As per the statistics today 68% of the brands are using influencer marketing to promote their brand and in 2021 influencer marketing marked the growth of $14 billion.
So as a brand owner make use of this opportunity and do an aggressive brand promotion like never done before.
Given below are the four major reasons for Influencer marketing to grow tremendously in 2022.
1) Growing number of influencers: With a growing number of social media users, the number of influencers is also growing day by day. There are people who want to become professional influencers while others are simply sharing their opinion and experience with the product line. Depending on the authenticity of the reviews the followers base continues to grow. This gives a good opportunity for the brands to connect with the right audience.
2) Growing popularity of influencer marketing agencies: Like any other business line, today even influencer marketing is getting streamlined and getting standardised. There are agencies that have a pool of influencers and brands can contact these agencies to start with influencer marketing. Whisskers being the upcoming influencer marketing agency in India represents influencers and help brands to get connected with the right influencer to promote their products and services.
3) Various ways to create content: Before influencer marketing came in pictures, influencers used to post blogs to share their product reviews. But today video content has gained exuberant growth, and this has given new platforms to influencers like Facebook and Instagram Live, YouTube, IGTV, TikTok just to name a few. Using these new platforms influencers’ reach has also increased phenomenally.
4) Rise in demand to see reality: Today people are choosing reality over commercials. People want to learn genuine product reviews instead of watching a commercial ad film to buy any products or services. Influencers are also making their content look as real as possible. Too many lights, editing, and filters have taken back seat. One or two odd mistakes that happened while filming the video is totally acceptable because they show that influencers are also like normal human beings who commit mistakes and have bad days. This openness and transparency have further built the trust between the influencers and their followers. Something that all major brands can utilise.
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