Making a corporate video for yours is not a distraction or frills. With the rise of digital, everything is played on the Internet. Companies that have quickly understood the place that corporate video or institutional film deserves in their digital strategy continue to reap the benefits. If you're still hesitant about taking corporate video seriously or if you're neglecting it, this article will tell you all about it.
Why make a Corporate Video? How important is a corporate film to your brand? How can you take full advantage of the advantages of corporate video by broadcasting them on the appropriate platforms? Discover in this article all the importance of making a quality institutional video.
Corporate video: definition
A form of marketing video, a corporate video is a short, web-friendly video. Corporate video, also called corporate film or institutional film, is used to showcase your company and promote your products or your brand image. Characterized by a modern, dynamic, attractive, and entertaining side, a corporate video can also take several forms: interview marketing video, institutional film around events, corporate presentation video, and inspiring storytelling.
Why is institutional film essential in your marketing strategy?
The decision to adopt corporate video in your digital strategy can be motivated by many reasons. This choice to bet on the corporate film is therefore beneficial because:
The video format is the format most requested by consumers
Corporate video has a double advantage: it offers the customer both to see and to listen to. Institutional videos thus visually and audibly feed Internet users. This property makes the corporate video format the most viewed format online, with 85% of followers preferring to watch videos compared to less than 20% interested only in text content.
Therefore, betting on Corporate Video Production is a winning bet; audiovisual content is the content marketing with the most growth. In forecasts, 95% of businesses plan to make corporate video a big part of their marketing strategy.
Corporate video increases your visibility.
The increase in visibility is the immediate consequence of corporate films being the most popular content. You gain enormous visibility by communicating with your customers through a video that attracts and seduces them. With 90% of respondents saying they remember video information better, you are guaranteed that you will not be visited just once but as many times as possible.
Institutional films give a reliable image of your company
Here again, 40% of the clients admitted that they are more confident towards the companies they have previously viewed inspiring and original institutional videos.
See your sales explode with corporate video.
A corporate video is ideal for communicating about your products and services. A corporate video can allow you to better present your products, explain the mechanisms, reveal the stages of their manufacture, and talk about the values that drive you in your production. Thus, 75% of customers say they have seen their doubts about products dispelled, and 95% of web users say they have made a purchase more easily after viewing company videos.
Quality corporate videos, a more visible company
Today, adults spend 40% of their time, and the youngest 75% on the Internet and web platforms. You will increase your visibility by effectively broadcasting your corporate videos on various social networks. As a ripple effect, 60% of people who viewed a corporate video went on to visit the brand's website.
The corporate film: a delight for your natural referencing
Search engine crawlers are more favorable to businesses that enrich their content marketing with marketing videos. You are 50 times closer to appearing in the first results of Internet users' queries when you regularly broadcast corporate films, unlike your competitors who neglect it.
However, you still have to choose the best distribution channels for your corporate films.
Distribute your video: which platforms to promote your corporate films?
Your business website
To promote your Corporate Video, your website is the first distribution channel you can think of. Generally, your customers will visit your website before placing their orders. By broadcasting your corporate video on your website, you will better persuade your customers.
Your corporate films thrive on your landing pages.
Your institutional films can also be profitable on your landing pages, these marketing operations pages. Their presence increases your visitor conversion percentage by 90%. Adapt your corporate video according to your goals: presentations, information, etc.
You have to plan a strategic integration of your corporate videos into your landing pages. Choose institutional films that are not too long, attractive, and located in decisive places. Don't forget to incorporate call-to-action features to convert your visitors into customers.
Corporate videos and emailing
Leveraging emails is also a great way to distribute your corporate videos. Do not hesitate to integrate visuals, players, or animated images in your email marketing to be able to send the recipient to your pages when he clicks on them. Above all, avoid overloading the content of the e-mail intended for the customer.
Social networks are ideal platforms for broadcasting your corporate videos.
Social networks and videos are undoubtedly the ideal couples for successful content marketing. On a social network like Facebook, make short corporate videos that take into account the crucial first 8 seconds because Facebook users' attention is distracted by several other elements of the page at the same time. As you have understood, the secret is to adapt your corporate films to the characteristics of the various social networks, whether Facebook, Instagram, Twitter, or TikTok.
Integrate your institutional films into your company blogs
Optimize your videos in the body of posts on your company blog web pages. Integrate the keywords of your institutional videos into the marketing content of the blog. Blogging that perfectly uses your corporate video is a perfect distribution channel for generating leads and making your digital marketing strategy effective.
At the end of this article, you see that making a quality corporate video that is well-distributed on the appropriate platforms is not an optional strategy in digital marketing. Institutional videos earn you a lot. So do everything you can to take full advantage of the impact of corporate films on the economic success of your various activities.
