10 Important Reasons Why Digital Marketing Strategies Are So Important
The world is becoming more digital day by day. In such a condition, if you do not adopt the steps required to pace your business, then you lose a lot of opportunities to grow. People are consuming most of the digital content every day, and the usage of hardcopy newspapers has gone less. Everything is in apps now as the global economy has started recognizing the importance of going digital. In India, Bangalore has adopted the digital culture very fast. Therefore the digital marketing companies in Bangalore are also catering to different business and marketing industries to grow.
What is a Digital Marketing Strategy?
Success in digital marketing doesn’t come out of blue. A lot of hard work and consistent work goes into its accomplishment. Digital marketing strategy is a series of actions that help you achieve your company goals through carefully selected online marketing channels. It can be a strategy that you decide for six months or even two years. Digital marketing company in Bangalore always follow the chronology to approach digital marketing goals. Or else, it's not possible to succeed.
For designing an excellent digital marketing strategy, you need to bank on a few specific digital channels. Such channels can be
Paid Channels
Earned Channels
Owned Media Channels etc.
Digital marketing strategy approaches on business to business. For B2B business, it can be different, and for a B2C, the channels can be changed. Again under each niche, it differs. For a few companies, Social Media may work like magic, and for few, it may not work. To get the best digital marketing strategy map, it's recommended to consult with a digital marketing agency in Bangalore. May be ordering your project to these people is more fruitful.
10 Essential Reasons Why Digital Marketing Strategies Are So Important
A proper Digital marketing Strategy Reaches People Where They Spend Their Time & Money –
Here are some statics to prove the above statement:
According to reports, in 2019, the average Internet user has at least seven social media accounts, who are active for around five years.
97% of US adults under 65 are on social media at least once a month. Its even increasing day by day.
Social media is strongly preferred as a means of customer care.
22% of the world population is on Facebook.
76% of Facebook users are active on Facebook every day.
An average person spends over 2 hours a day on social media.
Teenagers spend an average of 9 hours a day on Social Media.
Now all these data easily prove that a proper strategy on social media can help you to gather n number of leads.
Digital Media is the Major Mode of Product Buying today –
One of the top 10 reasons people say they’re on social media is to buy products advertised to them.
According to a research, it has been found that users spend 37% of their social media time interacting with branded content.
That makes any social media, a compelling platform to sell your product.
Millennial are born digital –
According to the Millennial, they say that digital platforms have made advertisement experience more relevant to them. This is data taken from 57% of millennial.
Out of the total digital platform users, around 48% of the people say they made their last online purchase on a digital platform. Be it by seeing an ad or on an organic digital marketing campaign.
The valid way to do 1:1 marketing & Retargeting –
Did you try to find a T-shirt online and end up not buying it? But during the time of surfing for an online T-shirt purchase, you checked through a lot of platforms. And the next morning, when you wake up, download a game, and then the time you want more points to play an individual level in that game, you need to see ads. And right after that, you get recommendations for various t-shirts to buy.
It is what 1:1 marketing and also called retargeting.
Also, in 1:1 marketing, you can set your audience goal and market your product to a specific segment.
Target People in the most efficient way –
A digital marketing strategy helps you to target your audience most prominently.
With search advertising, a digital marketing agency in Bangalore can help you target people with a very specific:
Challenge
Goal
Profession
Education level
Buying behaviour
And more
The power of Search advertising –
It’s called PPC (pay per click). The search advertising allows you to position yourself near the top of searches. That’s even if that’s not where your website would organically appear. Implementing PPC without a strategy is impossible. Because investment is involved here. A digital marketing company in Bangalore can help you do this.
Use the Power of Automation –
While making a digital marketing strategy, banking on automation is easy and fruitful. But doing it rightly needs expertise as well as a lot of resources.
Digital Marketing companies in Bangalore have resources like paid tools and expertise to implement analytics to your digital marketing strategy and giving excellent outcomes.
Take Advantage of Structured Analytics –
Analytics tools like Google Analytics, Hubspot, etc. are beneficial for digital marketing. Proper implementation of analytical tools would fetch more excellent results.
Achieve the best ROI –
Return on investment is always a crucial factor. But hardly some people know how to churn benefits from every single penny.
Whereas if you believe to bank on a digital marketing agency in Bangalore, your strategy would be better productive.
