Attracting and retaining customers is crucial, and one effective approach is to offer tailored experiences. This principle applies not only to business-to-consumer (B2C) interactions, which has been supported by various studies and surveys, but also to business-to-business (B2B) interactions.
When it comes to B2B, providing personalized emails, sales calls, and website content can indeed have a positive impact. Abe Aswathi, Principal – Customer & Marketing at Deloitte, highlights this point in an article, emphasizing that business customers, particularly younger professionals, are influenced by their experiences as consumers and seek similar personalized experiences in their business interactions.
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