Local SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs) for a specific, local geographic region.
Traditional SEO is the process of optimizing a website to rank higher in SERPs for general topics, typically without regard to location or geographic boundaries.
There are three main differences between traditional and local SEO:
- Location: Local SEO is focused on ranking content for a specific, geographically-relevant area while traditional SEO focuses on ranking content for any area.
- Audience: Local SEO is focused on ranking content for people in the targeted region while traditional SEO ranks content for any person with an internet connection.
- Reachability: Local SEO optimized websites to rank higher in SERPs within their targeted geographic area while traditional SEO optimized websites to rank higher in SERPs anywhere on the internet.
Introduction: What is the Difference between Local and Traditional SEO?
Local SEO is a subset of SEO and differs from traditional SEO in the following ways:
Local SEO targets geographical areas, whereas traditional SEO targets broader regions.
Local SEO is about optimizing your business to rank for keywords that are relevant to your location. Traditional SEO is about ranking for keywords that are relevant to a broader region.
Traditional SEO emphasizes on organic rankings, whereas local search engine optimization focuses on paid advertising.
1. The Backlink Profile is a Lot Different: Unlike traditional SEO, backlinks are less important for a successful local campaign.
Local SEO is all about backlinks. The more backlinks you have, the higher your rankings will be on Google. Local SEO is a lot different than traditional SEO because the backlink profile is less important for a successful campaign.
In traditional SEO, backlinks are everything. The more you have, the higher your ranking will be in Google's SERPs. But with local SEO, it’s not about quantity as much as it is about quality and relevance of your links to the search term you’re targeting.
2. The Competition is Less Intense –
The competition is less intense than it was in the past. There are many different methods of ranking locally, and the most common way is to rank on Google’s local pack.
Today, there are many ways to rank locally and the most popular way is to rank on Google’s local pack.
3. Technical Factors Can Play a Role
Technical factors can play a role in the quality of content. For example, the length of a sentence or the number of words per sentence.
-The length of a sentence is important because it can be too long and difficult to understand.
-The number of words per sentence is also important because it should be around 20 to 30 words in one sentence for readability and flow.
