The #deinfluencing movement has made one thing clear: Recommendations from any lifestyle or beauty influencer aren’t the seal of approval they used to be. Consumers are becoming savvier, and although partnerships with influencers can raise brand awareness and promote new products, people are becoming less likely to make purchases based on anecdotal, one-off promotions.
So, what does that mean for the beauty industry, which has leaned heavily on influencer-led marketing in recent years? With so many products available, customers crave access to honest, educational content about the products they are considering purchasing. Engaging video reviews from these three types of beauty industry experts can boost your brand’s credibility and drive conversions.
Estheticians
One of the primary concerns customers have when trying a new product or makeup brand is receiving a product that does more harm than good. Your company has already curated a line of makeup products that you are proud to sell—why not let an expert sing the praises of your hard work?
A creative partner specializing in expert product education solutions and offering professional video services can connect your makeup brand with estheticians to create honest, educational content about your products. Estheticians can build confidence in the quality and reliability of your makeup products from a professional point of view to put your customers at ease.
Professional Makeup Artists
Don’t let the beauty bloggers of the world fool you—it takes more than a few eye shadow pallets and a ring light to become a professional makeup artist. While there are some incredible self-taught makeup artists out there, professional makeup artists set themselves apart with training and experience.
Partner with a company that offers product review services to connect you with professional makeup artists who can create high-quality reviews and tutorial videos with your company’s products. Well-trained artists with extensive resumés can provide insight into beauty trends and trade tips to build confidence in your products and educate your client base on how to use them.
Special Effects Professionals
Special effects makeup artists often work on film or television products and create intricate, convincing makeup looks. These professionals work with industry-leading products and techniques, which allows them to offer a unique perspective on different makeup products.
Partnering with a promotional video production company that is also a full product education platform can help you find a specialized makeup artist to lend unique insight into using your products so your customers feel confident about their purchases.
About The Desire Company
Building trust with your consumer base is a core part of establishing brand loyalty. To help your brand thrive in the digital marketplace, authenticity is paramount. With the FTC’s crackdown on fake reviews and the #deinfluencing trend, consumers have shown that they value unscripted opinions and honest advice from credible sources above all else. The Desire Company is ready to help your brand go beyond hollow product recommendations from celebrities, paid influencers, and pseudo-experts. They’re more than a typical video production company or creative agency. The Desire Company is a complete product education platform that can match your brand with industry experts in their Pro Community, combining content strategy, expert vetting, video embed technology, and multi-channel media distribution. It’s the perfect way to keep your audience informed, not influenced.
To connect your company with beauty industry professionals, visit https://brands.thedesirecompany.com
Original Source: https://bit.ly/4bAcUNf
