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This is embroidery primarily done with silver or gold zari threads in ancient times. It's also known as metal embroidery as it is now performed with metal threads. ‘Zardozi' by combines two words which means gold and embroidery. Persia was the place where this art of embroidery was originated. http://blockprint.pbworks.com/w/page/140459301/3%20Types%20of%20Indian%20Embroidery