When it comes to social media marketing for real estate, there are a few key things you need to keep in mind. Here are the ten best tips:
1 – Be real
When you're active on social media, you can't just post boring listings and real estate content all the time. Yes, people want to see what real estate you have for sale or rent, but they also want to get a sense of who's behind that real estate company. So be human! Post some personal updates about your life; maybe share a funny video or story; ask questions to spark conversation. It'll keep people coming back for more because they'll feel like they know YOU (and not just your real estate business).
Note: For each tip I will provide one sentence from my current blog posts at [login to view URL] – You need only copy/paste this line into new word document as you write the content for this blog post
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2 – Be helpful
One of the best things about social media is that it's a great way to connect with people who are interested in what you do. So don't be shy about giving away some free advice! Share tips and tricks for real estate, or post articles and videos that can help people learn more about the process. Not only will this help you build trust with your followers, but they may also start to see you as an authority on the topic.
“When buying or selling your home, it’s important to have all the facts. That’s why we put together this guide: so you know what to expect.”
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3 – Be active
If you want people to follow your real estate business on social media, you need to give them a reason. And the best way to do that is by posting often! Going weeks or months between updates will make it seem like your real estate company isn't really active online – and people won't be interested in following an inactive account. Keep up with these real estate marketing ideas for social media so that you can keep your audience engaged (and keep growing!).
4 – Post videos
Including videos in your social media posts is a great way to stand out from the crowd. Not only do videos help you show off your real estate listings and properties, but they also give people a chance to get to know you better. So make sure to post some of your best real estate footage on social media!
“It can be tough sorting through all the information out there when buying or selling a home. That's why we put together this guide: so you have everything you need right at your fingertips.”
