The season of deals is here! Fall is full of half-off vouchers, free shipping, and Buy-One-Get-One promotions. As a hair stylist, you should get in on the action with your own fall deals.
Promoting your business through special offers and discounts has plenty of benefits, including:
• Increasing word of mouth and social media marketing
• Driving traffic to your salon scheduling app and brick-and-mortar location
• Boosting revenue and your total number of appointments
• Attracting new customers and markets in your area
Offering the right deal can be a total game changer for your business.
So, do you just send 10% off deals to your email list? That can work, but more creative deals have higher success rates. These five ideas can help transform the way your clients save money and how you grow your business.
Discounts for Social Media Sharing
There might not be money in your budget for sponsored posts but offering deals to clients who share your work on social media can have the same effect.
Every time you see posts of an immaculate haircut, the comments are all the same.
“Where’d you get your hair cut?”
“That’s such a cute style. Who did it?”
“I love the hair. Is your stylist taking new appointments?”
An easy way to drive traffic to your profile is to offer 15% off to clients who tag your page in their posts. The best online booking software for salons lets you add a “Book Now” button to your profile, so potential clients can easily book on your page. Then, before you know it, one post can turn into 10 new clients, and after a few posts, you might be booked up through New Year’s!
Bring-a-Friend Deals
Fall is the perfect time to run specials for referrals. Between school starting up, the holidays, and all the fun seasonal activities, your clients will have plenty of opportunities to refer new people to your salon.
A “bring-a-friend” promotion is fun and effective. Tell your clients that if they bring in a friend for back-to-back appointments, they both will get 50% off. The returning client helps break the ice for the new one and makes them feel more comfortable. They can be the bridge to a relationship between you and your new client.
Holiday Bundles
With so many holidays going on towards the end of the year, this is the perfect time for you to offer themed bundles.
You can offer a discount around Halloween for clients who want to color their hair and have it cut for a costume. Once the winter holidays get closer, you can offer three-session packages to get clients ready for different dinners and picture sessions. Another great idea is to build custom email campaigns for these deals to drive excitement and keep your salon at the top of your clients’ minds.
Charity-Based
Fall is the perfect time for a little charity-based event. From supermarkets to local churches, everybody will be doing something to help this season. Why not join in?
Send out emails or texts to your clients a few weeks before the event so they can prepare and book their appointments. It could be day-long, week-long, or even over the course of a month. You can donate a portion of each appointment to a local charity.
Not only is this deal for a good cause, but it offers a chance for your business to get in the news and circulate on social media. More people will hear about your business, and your booking app will start to fill up!
With these tips in hand, you can offer your clients several fun, engaging, and valuable deals that line up perfectly with the season.
About Schedulicity
Schedulicity offers an all-in-one business scheduling app to help you manage your small business, whether a solo practice or salon empire. With Schedulicity, you get not just a scheduling app but also a mentor and assistant. Schedulicity guides businesses through the process of entrepreneurship, including handling all the details, so they can enjoy more time and freedom. Online salon scheduling has never been easier for you or your clients. You set your own rules and call the shots, like customizing policies, setting up waivers for clients to acknowledge before appointments, requiring deposits to protect your finances from no-show appointments, and more. Schedulicity’s business scheduling app comes with all the innovative features and tools you need to manage your small business efficiently.
Offer your clients the best deals and easy scheduling with help from Schedulicity at https://www.schedulicity.com/
Original Source: https://bit.ly/3STFwYS
