Wondering how Local Seo on Google Maps can be a game changer for your small business? When on a vacation at a novice place, who do people turn to for dining out and finding new spots for services and products? The clear answer in today’s timeline is Google Maps.
Many types of research have revealed that around 67% of consumers prefer Google Maps for navigation. Therefore, it’s vital you rank higher in Google Maps to make customers spot you and not your competitors.
5 Effective Local SEO Tips For An Improved Google Maps Ranking
As a veteran SEO Company with years of experience, here are 5 effective steps we believe will help you hold a prime rank in Google Maps and reach more customers, boost traffic & get a competitive edge.
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Photos and Videos
Google Loves what consumers Love and Consumers Love Pictures and Videos. Your customers find you in action when they find pictures posted. It’s a great strategy to connect closely with your potential customers.
Also, it enhances your chance of appearing on the top in search results. If you don’t invest a decent amount of time in taking videos and pictures of your business, now is the time you start collecting and uploading. Your business will get the much-needed exposure and customers appreciate this effort.
Tip: Always use high-quality and compelling real images.
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Local Business Schema
Google favours standardisation in regards to content structuring and most importantly business details like what type of organization you are. That’s where schema finds its relevance even in Google Maps.
Local schema allows coding around the content that makes crawling and indexing easier for Google. It covers many of the same business-related information captured in a Google Business Profile, which Google will naturally cross-reference.
If you make it simple and easy for Google to validate your location, you are likely to appear higher in Google Maps Ranking.
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Customer Reviews
The rule is simple- The more positive reviews, the more you rank higher. Therefore, encourage your customers to leave genuine reviews. It’s becoming a major ranking factor because your potential customers are highly dependent on reviews in today’s timeline that affects their decisions.
Now, simply getting reviews is not going to work. You will have to be active in replying to them, even to the negative ones. Infact, replying to the negative reviews mitigates the damage that has been done. It gives out a message that you are attentive to your customers that customers like. Again, Google likes what customers like.
So, pay attention to reviews. Both positive and negative to secure a good spot in Google Maps.
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Consistent NAP
Rewind some years and Local SEO has become important when compared with earlier times. It has become a major ranking factor in Google Maps and consistent NAP is something businesses must start taking seriously.
NAP: Name, Address, Phone Number
If you have inconsistent NAP making rounds on the web, it will be confusing for Google to decide which one is genuine that will negatively impact your ranking.
Claiming your business listing on Google My Business & other Local Directories is one way to make sure that consistent and accurate NAP is being displayed.
Schema Markup is another way.
If you are on point with your NAP part, you already get an edge over others.
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Claim Your Business Listing
Claiming your business listing is yet another effective way to boost your ranking. This step is a few minutes affair.
Start with heading and signing in to Google My Business. Either you can add a new business or claim the one that exists. If you are claiming a business that already exists, go through a verification process that either you are the owner or manager of the business.
Further, you will have to fill in some additional details that are not mandatory, but the more information you provide like photos, address, hours, etc, the higher the ranking.
Wrapping Up
Now, with this easy yet effective list of tips in hand, go put your local business on Google Maps. Establish an online authority that will take you higher on the ladder of success.
If willing to outsource your work to professionals, contact CyberWorx Technologies for the most reliable local SEO services in Delhi.
