Whether you are presenting your products on the retail shelves or delivering them to the customers, custom printed boxes are the best option. Their smooth and bright surfaces make it easier for the customers to differentiate your products from the rest of the competitors visually. One can easily and efficiently display all the technical information on them as they support printing all types. Therefore, you can use the latest printing techniques to imprint visually appealing graphics, images, and patterns of different kinds. They are a perfect tool to showcase your brand to the world, having your logo placed at their forefront. Apart from that, their significance in holding the products of different kinds firmly and securely is hard to overlook. The utilization of eco-friendly materials in their crating makes them perfectly recyclable, beneficial for the environment. Originally, the packaging's chief and sole purpose were to make sure the protection of inside items. Over the years, it has perfectly established itself as a unique selling point for businesses. The custom printed boxes are no different as they play a vital role in impacting the customers' purchasing decisions. Let us see how they can act as your silent salesmen or marketing tools.
Utilize correct materials
The need of the hour to be aware of the type of custom printed packages that suit your products best. In this regard, you need to consider their weight, size, shape, and thickness. If you are going to package heavier items such as automotive parts, you must opt for your packages' sturdy materials. The use of a triple wall of corrugated boards can prove influential in this aspect. However, for the items which are not too heavier, a single wall corrugated board or paperboard would be enough. It would be wise for extremely delicate and fragile products to make use of cardboard or corrugated inserts. They will offer great protection by acting as a cushion for the delicate items inside. The protection of the items is the key to your success. In case you are delivering the items in a damaged condition to the clients, it will give a negative impression about your brand.
Color is the key
You need to know that color is the most important aspect of the box design as it has the potential to get you recognized instantly. Using the right color themes in your box design appeals to the customers and serves as the chief reason to buy your products. Do not add some colors into your design unless you know the message or psyche they convey to the target audience. For example, using bright color themes is perfect only when you target the younger audience. Such hues make your products appear less serious and more fun, which instantaneously captures the heed of children. Similarly, the shades of pink and purple make your box look elegant and appeal to women. On the other side, the use of black and gold colors is often preferred to convey the items' premium and luxurious nature.
Create event-themed packaging
No doubt, obtaining custom printed boxes at wholesale rate can prove beneficial for your business. But the unchanged design of them cannot benefit you. This is because your packages this way look numb, which ultimately results in clients' disinterest in your products. So, a variation of design is necessary if you want to retain the attention of the buyers. Customizing your packaging on the theme of different seasons such as fall, spring, summer, or winter is an effective strategy in this aspect. Change the colors, patterns, and graphics imprinted on your boxes to keep the shoppers' interest alive in your items. Similarly, there are many festivals and special events which keep on coming through the year—designing your boxes as per the theme of the big days and events can serve a great deal in impressing the audience with your brand.
Typography is important
Using the appropriate or certain fonts does possess the potential of representing different things about your brand. Like your brand's unique logo, the customers can recognize and get familiarize with you by seeing the fonts. So while choosing the fonts for imprinting different text, you must ensure that they represent your brand and the audience you are targeting to sell items. If your manufactured products are specifically targeting the kids, using a whimsical font can be a perfect choice. This is because it will appeal to the younger audience as well as represent your items. Whatever your item's nature is, make sure to use sleek and uncomplicated fonts with a simple design. This will appeal to multiple audiences, and your brand will get a unique identity in the marketplace.
Unanticipated promotional elements
In today's world, the customers get fascinated by a unique unboxing experience. The use of elegant colors and impressive textures can go a long way in elevating the experience of the clients. Therefore, while they are thinking of receiving their items in unique and attractive boxes, they would not be expecting to get some freebies. That is the reason you should consider adding promotional elements to your packages to increase word of mouth about your brand. The addition of some puzzles or games and some other contest elements can go a long way in adding to the overall experience of buyers. This way, they will engage with your packaging for longer and probably share their special experience with their friends and families. Identically, the URLs printed on the box that directs the customers to your discount and special offer pages can also make them feel special. Each of the above elements done right can make sure your custom printed boxes are used as your silent salesperson. They will first gain the attention of the clients and represent your brand values to them. The appropriate use of fonts, colors, and materials holds great significance in this respect.
