A logo is a made with text and symbols that shapes the first interaction between your brand and your customers. However, there may be some chances that you fail to choose the best logo design company and mess up your logo. After all, it is your brand logo that sets up the foundation of your business stationery. Hence, if you are a designer or hire someone for the job, ensure that you have a production-ready logo design file.
What is a production-ready logo file?
If you are new to web design field, you might be wondering what a production-ready file means. Here we’ll be taking a brief review. Making a perfect production-ready logo means avoiding all the production failures that mess up right at the eleventh hour, such as varying stroke width among various logo applications, gaps or protrusion spotted on zooming in, etc. It depicts your vision and imparts a sense of uniqueness among customers. Hence, it is vital to go for a custom logo design for the best impact. Here are few suggestions you may follow:
Check the black color mode of the document:
For a perfect finishing of logo design both in soft form and the printed form, set the color mode from RGB to CMYK. If you convert the files between color modes in illustrator color, it will affect the formulas. To ensure the same color mode on the production-ready logo, you have to look at the document tab that shows the document name and mode. Furthermore, change the mode via select file > document color mode.
The formulas for black:
Following step 1, you must check the formulas for black with the following key.
CMYK: c=0, m=0, y=0, k=100
RGB/Hex: r=0, g=0, b=0 / #000000
Moreover, registration swatch is never a good idea, it appears to be black though it won’t print.
Overprinting:
Rarely, overprinting is a desirable effect for a document with overlapping shapes. If you haven’t unchecked the overprinting option, the layers beneath will be peeing out, causing distortion. For fixing, all you have to do is go to Window > Attributes and uncheck both the boxes for overprint fill and overprint stroke.
Separate layers:
If you are looking for a logo design company, keep in mind the last tip for a production-ready logo is to use separate layers for each component of the logo design, such as icons, type, marks, and taglines. It is pretty easy.
