In a post-pandemic world, where contactless shopping has become a preferred choice for consumers across the globe, many brick-and-mortar store owners are feeling the need for carving out a digital presence as well. For that, they need to build their online stores, first. If you’re one among them, looking to start an e-commerce store, then you should consider using Magento e-commerce development platform. In this article, we discuss the unique benefits of choosing Magento e-commerce development over other e-commerce platforms, such as Shopify and BigCommerce. But at first, let us give a brief introduction to this popular web development platform.
It is possible to build an entire online store from scratch by using Magento CMS frameworks. Magento is an open-source e-commerce platform that allows for more customization than many of its competitors in the market. It makes a perfect choice for growing businesses that may need to incorporate custom features to their websites throughout their growth phases. As a robust yet flexible platform, Magento's open-source platform allows businesses to add custom features to the e-store as they scale up. Magento also comes complete with an array of powerful tools for managing your online store. In addition to all these, Magento development services also help an e-commerce business in the following ways:
Magento is an open-source Platform
What does that mean for its users? Being open-source, the Magento platform provides developers with an array of plug-and-play customization and integration options, which can be easily downloaded without a license fee. With an active development community comprising over 310,000 members constantly contributing to the growth and expansion of this platform, Magento is likely to grow bigger in the future, adding to its feature list. For store owners, this means a wider scope of customization without having to spend a huge amount of money.
Magento is SEO-friendly
Why is it significant? In the digital world, businesses must depend on Google and other search engines to drive traffic to their stores. For that, they need to invest in optimizing their search ranking. The embedded SEO features of Magento helps you to improve your website rank. For example, Magento helps you generate SEO-friendly URLs and sitemaps. Magento websites allow you to integrate different types of search filters based on the parameter inputs entered by customers, in turn, improve the site's ranking for those products. Most importantly, Magento websites are essentially responsive so your customers will enjoy the same level of shopping experience, regardless of their devices and browsers.
Magento is powered by a User-friendly Content Management
Content, especially visual content plays a big role in ensuring a superior user experience for your site visitors. Powered by a robust content management system, this web development platform allows for an easy and quick update of fresh content. This improves the store's user-friendliness quotient. And this is not all; Magento's intuitive page editor helps you to update and edit pages without any programming knowledge. And thanks to the steady supply of fresh content, your store is liked by the visitors and search engines alike.
Magento Offers Advanced Reporting
Reporting is critical for tracking and measuring success for any online store. Magento websites come complete with several high-end reporting features. Magento websites can generate approximately 20 reports on different aspects of your online business including number of orders, details about the best-selling products, shipping charge data, tax payable among others. These reports can be accessed through any web interface. Most importantly, reports are automatically updated constantly to show the latest information.
Magento ensures faster load time
Last but not the least, Magento websites are known for faster load time than any of their competitors. As a research report suggests that 50 percent of site visitors exit sites that take more than 2 seconds to load, it will not be an exaggeration to say that a slow-loading website can even ruin any e-commerce business. In fact, you need to make your website so fast that the content loads in a second and Magento development platform can ensure just that. Faster load time translates into a higher sales conversion rate. E-commerce sites are generally content-heavy. But when you use Magento e-commerce platform, you can rest assured that your site's load times will be kept at the minimum.
To incorporate the latest features of Magento e-commerce development, partner with a company with substantial Magento store building experience. A team of experienced Magento developers can help you build an online store that not only attracts the right audience but also keep them engaged for a sales conversion.
