With the rapid growth of online e-commerce, the traditional jewelry wholesale business has suffered a great impact. In face of the new trend, you have to seize the opportunities to cope with the challenges. Therefore, online shopping has created a good opportunity for traditional foreign trade businesses to make transformation. Online jewelry wholesale is no exception.
So, if you are stepping into the online wholesale jewelry industry, then you should not miss this blog. In this blog, we will dive deep into the online jewelry wholesale market, and see what are the secrets for making profits. Please follow us.
Start a successful jewelry wholesale business: Positioning
- Product positioning
Whether you are going to sell low-end jewelry to gain profits through large orders, or high-end jewelry to reach consumers with high consumption levels, you need to have a clear positioning of your jewelry for different consumer groups. Because sometimes, quality is surely important, but it is easier to win orders if the style is in line with consumers’ preferences.
- Target audience
Before you purchase jewelry wholesale inventory, you should understand your customers’ needs. It is important to know who is your target audience and what are their needs. This will help you avoid unnecessary loss of money or overstocking.
- Brand image
In addition, the brand image, values and goals of your company are also very important. Not only does this represent the overall image of your jewelry wholesale business, but also is one of the important key points to attract your target audience.
Start a successful jewelry wholesale business: analysis
- Competitive market
You need to analyze your industry and competitors, such as their business strategies, unique selling points, and marketing strategies etc. In addition, search for related jewelry wholesale products, compare with the prices, styles and quality, and select those with competitive advantages to sell. .
- Consumer preferences and habits
If you are dealing with a global market, understand consumer preferences and shopping habits in different regions is crucial. Sshopping habits can directly affect the packaging and selling methods. Therefore, you should always pay attention to the buying trends. Meanwhile, you can choose a market niche with fewer competitors, which is much easier to get a higher ranking.
- Pace of sales
For jewelry wholesale, it is important to seize the pace of sales when arranging jewelry on the shelf. For example, what kind of jewelry should be released in different festivals or holidays. And at what time will the discount be offered etc.
Start a successful jewelry wholesale business: innovation
If you want to be powerful in the fierce jewelry wholesale industry, then you need to know what your key competitive advantages are. Only by using efficient management and smart marketing will not bring you success. In other words, you should provide products and services that truly exceed consumer expectations to show your value and bring new experiences to your customers.
A good example is Jewelrykg.
Jewelrykg stands out and enjoys great popularity among jewelry wholesale suppliers because of their unique and innovative sales model: wholesale jewelry by kilogram. As a leading professional jewelry wholesale supplier, their goal is to enable global jewelry wholesalers to source quality and affordable products from China without having to go abroad. The way to achieve this is to allow consumers to obtain a cost-effective purchasing experience through purchasing wholesale jewelry by weight.
What is selling jewelry by kilogram? How does it work?
Wholesale jewelry by kilogram is a cheaper purchasing model than regular wholesale prices. In general, one kilogram of jewelry will contain 100-350 pieces of jewelry. You can select a variety of best-selling, high-quality pieces from Jewelrykg, and the priced will finally be calculated by weight.
Why will Jewelrykg choose it?
Because Jewelrykg’s original aspiration is to let everyone who wants to buy high-quality cheap wholesale jewelry can get their favorite ones. They want every customer can enjoy a cost-effective procurement model. Compared with traditional bulk procurement, some bulk jewelry suppliers may accept samples, inventory jewelry and foreign trade tail lists from traditional jewelry manufacturers, and then recycle these products and wholesale them to retailers. Most of the time, the quality cannot be guaranteed. By selling jewelry by weight, every customer can buy jewelry with high quality and low price.
Start a successful jewelry wholesale business: relationships
You need to build good partnerships with your customers or suppliers.
First of all, building good relationships with your customers can be one of the best ways to broaden your business presence and increase sales. For example, pay attention to jewelry reviews and feedbacks, every opinion on the product or service can be an opportunity to improve yourself.
In addition, building strong relationships with suppliers puts your jewelry wholesale business in a better position to face challenges. Jewelrykg, for example, is a great supplier. They can offer the widest range of jewelry at the best price. All the jewelry is updated daily and have integrity. You will save lots of costs and energy on your business when cooperating with Jewelrykg.
Start a successful jewelry wholesale business: promotion
How will your customers find you and know your jewelry brand? In fact, when promoting jewelry wholesale business, your should pay attention to 3 key points:
- Attract new wholesale customers
- Get more orders from existing customers
- Increase the order scale
For example, you can use social media platforms to reach your ideal customer base. You can always post relevant content to your social media such as Facebook, Instagram, and LinkedIn.
Such as:
- Limited-time offer
- Posts or blogs
- Customer services
In addition to connecting with consumers on social media, you can also pay attention to social media groups. For example, in LinkedIn and Facebook groups, you can connect with retail store owners, wholesale suppliers, and other groups. This will help you win new clients while also networking with other jewelry wholesale industry professionals.
Summary:
- Clear positioning.
- In-depth Market analysis
- Innovative thoughts
- Relations maintenance
- Effective marketing
Final Thoughts
In the decade after 1993, e-commerce grew from an insignificant novelty to a mainstream business influence. In the era of e-commerce, you can resort to the Internet for more business opportunities easily. However, the key to success is to be ready from the start. Know the enemy and know yourself, and you can fight a hundred battles with no danger of defeat.
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