Search engine optimization (SEO) is essential for any online business to grow, but many people do not understand that SEO needs to be integrated into the web design process. It refers to some marketing techniques that work on enhancing the visibility of your site in the organic search of search engines.
It is true that companies don’t consider SEO in web design. Unfortunately, their websites lack SEO and digital marketing. They look great, but they are not visible to anyone because of the lack of SEO. On the other hand, SEO in web design works great to improve your website's credibility. It helps you drive more traffic to your site by increasing its visibility in search engines.
But, how you can integrate SEO into your web design? There are some SEO factors that you should add to your web design to make it SEO-friendly. This is what we are going to discuss in this article below. Moreover, if you want to create an SEO-friendly website for your business, you should contact an experienced web designer like www.saadashraf.net.
5 SEO Factors To Consider In Web Design:
Here is the list of 5 SEO factors to consider while designing your website:
- Keyword List:
You have to choose the best keywords for your website, blogs, or social pages because selecting keywords is the basis of SEO strategy.
The keywords that you choose are not only important for search engine optimization but also for consistent brand awareness. Therefore, try to review and change your target keywords every month to maintain your site with industry trends. It's important to use software like Google Analytics. It can also help you understand what needs to be changed on your website.
- Mobile-Friendliness:
Nowadays, more and more people use mobile phones for general search. Thus, users should be able to read website content, view different pictures and videos that fit their screens, and complete their work efficiently.
Having a mobile-optimized website is not only important for a better user experience but is also an imperative SEO factor. So, you need to optimize your website design for mobile phones.
- Basic Information As Text:
Search engines search for HTML code, which means that text is important for SEO. Any information added in the form of images or animations is likely to be ignored by search engines.
This is why it is highly recommended to add information in the form of HTML code. In addition, you can use a transcript or caption to videos to drive more traffic to your website.
- Optimized Images:
The Good performance of any website depends on image optimization. If it is done correctly, it has a good impact on SEO. Try to follow these steps while optimizing your website's images:
- Use supported image formats, like JPEG and PNG. If transparency is required, PNG is a better choice.
- Try to resize the images to ensure the fast speed of your website and fast downloading.
- Include OpenGraph and Twitter Cards that help in social shares.
- Provide a specific name to every image that describes the nature of the picture.
- Optimized Videos:
Video Optimization is another critical design factor that can affect SEO. Here are some of the points that need to be considered while optimizing your website's videos:
- Use some supported video encoding. MP4 is a highly recommended file format for this purpose. But, Google prefers to go for 3GP, AVI, MOV, MPEG, etc.
- Try to add the appropriate HTML tag: <video> and insert a transcript of the video.
- One video per page is good because search engines don't search for videos after the first one.
The Final Words:
It is important to give complete attention to SEO while designing your website. You have to consider the SEO factors mentioned above that work great in your web design. Hence, if you still find anything complicated, you can contact a Professional Web Designer Dubai.
