6 Ways to Increase Your Salon Profits This Holiday Season

The holiday season is almost here! As a business owner, it’s your chance to tap into the festivities. While the cash register ring may excite you, don’t lose track of what counts—your clients. The holiday season is about taking care of your customers and spreading holiday cheer that will keep them coming back well into the new year.

Ramping up your marketing efforts can provide your clients with the experience they’re craving this holiday season (and boost year-end revenue).

Start Early

Be strategic and develop a holiday business timeline now. Don’t wait until December, or you could miss out on some of the year’s biggest shopping days, like Black Friday, Small Business Saturday, and Cyber Monday.

One way to prepare is to get ready for an increase in bookings with an app for scheduling appointments. By the first week of November, salon appointment bookings double in average number of weekly bookings taken. A scheduling app makes it easy for clients to book appointments online and prevents you from hiring additional staff simply to play phone tag.

Prep Your Holiday Hours

Offering extended holiday working hours sounds great, but it’s important that you enjoy the merriment, too! Prepare and communicate your holiday schedule with your clients, on your social media accounts, and on your booking page.

Choosing the right online hair salon booking app will help make holiday scheduling a snap. You want to select a salon booking software that can create new appointments, tweak your schedule on the fly, and flag no-shows and late cancellations. It should also allow you to send automatic texts and emails for appointment reminders, receipts, and more.

Run a Salon Gift Card Promotion

Gift card promotions are easy ways to boost seasonal sales, bring new clients into the salon, and offer last-minute shopping opportunities. Here are some ideas:

• BOGO gift cards—buy one, get one free or half-off gift cards

• Discounted gift cards—pay for an $80 card, get a $100 card

• Bonus gift cards that round up—pay for an $80 card and get a separate $10 gift card free

Create a Holiday Selfie Station

Nothing makes a salon experience more special than a stunning before-and-after photo comparison. Set up a holiday-themed selfie station and encourage customers to post with your salon’s hashtag or create one for the season.

As a bonus, you can turn your selfie station into a contest or giveaway opportunity. For example, randomly select one hashtagged guest post every week of the holiday season to win a free product or service.

Host a Holiday Raffle

Raise excitement and have fun with your clients with a holiday raffle. For example, every time a client books a certain number of appointments or reaches a specific dollar amount, enter them into a drawing for a grand prize. It could be a holiday basket filled with products, a gift card for free appointments, or a combination.

If a client is one appointment short of entering, encourage them to get a much-needed deep conditioning treatment. If their retail amount minimum is just under, encourage them to buy that extra product they always wanted to be eligible to enter.

Share Your Promotions

Now that you have your holiday marketing plan, it’s time to send emails, texts, and newsletters announcing your holiday hours, promotions, contests, and giveaways. This is a chance to utilize your salon booking software to its fullest.

Encourage seasonal referrals by crafting festive referral cards and post your holiday salon happenings on social media. You can wow guests with pictures and details about gift packages, special pricings, contests, and more.

About Schedulicity

Schedulicity provides everything you need to build and run your small business. From everyday services and special classes to unique workshops, Schedulicity has you covered. With powerful appointment scheduling software, make online booking effortless for you and your clients. With Schedulicity, you can book faster, manage your time more efficiently, and sell more—all in a streamlined, easy-to-navigate format. Customize policies for anything, like releases before classes or deposits to protect you from no-shows. Schedulicity offers excellent customer support with team members ready to assist you, a rarity in today’s automated world.

Maximize your profits this holiday season with salon booking software at https://www.schedulicity.com/

Original Source: https://bit.ly/3WKKYjk

Schedulicity Member since September 6, 2022

Are you relying on outdated scheduling methods? Streamline your scheduling process by implementing Schedulicity’s booking appointments app and consider your schedule covered. Using Schedulicity’s booking appointments app, clients can schedule appointments, make payments, access forms, and leave reviews at their convenience. Schedulicity provides the features and tools you need to manage your business in one convenient scheduling app.